1. BrandReach
User Engagement
NicheMass
BRAND REACH & USER ENGAGEMENT
Story LivingStory Telling
Rori DuBoff @roriduboff | HAVAS June 2016 *Mapping is for illustrative purposes, not finite.
GLOSSARY OF TERMS
VIRTUAL, AUGMENTED & MIXED REALITY
GLOSSARY OF TERMS
360 video
(cinematic
VR)
360 panoramic displays of images,
video, animations. Accessible via
Facebook, YouTube, Google
Cardboard & many other web
platforms.
Web VR
3D rendering of virtual objects &
spaces generated via browser-based
programming.
Augmented
Reality (AR)
An added layer of digital content
super-imposed onto the real world,
accessible via mobile apps or
devices such as Google Glass.
Mixed Reality
(MR)
aka
advanced AR
The blending of real & virtual worlds
(physical & digital) to generate hybrid
realities (3D holograms & digital
lightfield signals), accessible via
Micro-soft Hololens & Magic Leap.
Virtual Reality
(VR)
3D computer simulated interactive
environments, that create the
sensation of being physically present
within a multi dimensional, alternate
universe, via head mounted displays
such as Oculus, HTC Vive.
Social VR
Shared virtual reality spaces that
enable real-time
communications/interactions &
collaboration with other virtual
participants (avatars)
Brand Reach
The potential population a brand can
access & target through select
media, content & technology.
Mass: mainstream user access
Niche: limited user access
User
Engagement
The level of brand interaction & user
immersion achieved through select
media, content & technology.
Story Telling: narrative that is viewed,
experienced via screens or within 2D
media.
Story Living: interactive first person
narrative experienced within 360/3D
immersive media

2. NOW
STORYTELLING
OBSERVER
VIEWING 2D SCREENS
VIRTUAL & AUGMENTED
AUTOMATION
CLICKS & LIKES
NEXT
STORYLIVING
PARTICIPANT
INSIDE 3D EXPERIENCES
MIXED REALITIES
(SYNTHETIC or HYBRID)
ARTIFICAL INTELLIGENCE
WINKS & SMILES
EVOLUTION OF MEDIA
VIRTUAL, AUGMENTED & MIXED REALITY
Rori DuBoff @roriduboff | HAVAS June 2016 .