The document discusses trends related to social media and its implications for business. Some key points discussed include: - Social media is becoming an important channel for communication, leads, and customer engagement for many companies. - However, simply adopting social media tools is not enough - companies must change their behaviors and adopt a more social approach to communication. - Companies need to think about how to have an authentic and interesting presence on social media and engage customers in a non-salesy way. - Social media also presents opportunities for areas like PR, marketing and customer relationship management if done appropriately.

1. welkom namens
deel II
Friday, September 16, 11

2. Friday, September 16, 11

3. winst 2010: $ 8.5 miljard
Friday, September 16, 11

4. ??
Friday, September 16, 11

5. Friday, September 16, 11

6. Friday, September 16, 11

7. Friday, September 16, 11

8. Friday, September 16, 11

9. Friday, September 16, 11

10. Friday, September 16, 11

11. Friday, September 16, 11

12. Friday, September 16, 11

13. Friday, September 16, 11
15 minutes of fame

14. 15 minutes of privacy :)
Friday, September 16, 11

15. een nieuwe generatie
werknemers, collega’s, prospects en klanten
Friday, September 16, 11

16. in hun wereld werkt
‘teveel geld verdienen over de rug van
klanten met een oneerlijk verhaal
ten koste van alles’
niet meer..
Friday, September 16, 11

17. Friday, September 16, 11
businessmodel

18. geloofwaardigheid
Friday, September 16, 11

19. Friday, September 16, 11
bestaansrecht

20. Friday, September 16, 11

21. transparantie
eerlijkheid
Friday, September 16, 11
delen

22. Friday, September 16, 11
social media

23. Friday, September 16, 11

24. hype
Friday, September 16, 11

25. business case
Friday, September 16, 11

26. ik wil ‘t niet hebben!
Friday, September 16, 11

27. Friday, September 16, 11

28. Friday, September 16, 11

29. e-commerce
is al ‘social’
Friday, September 16, 11

30. Friday, September 16, 11

31. Friday, September 16, 11

32. 100% social
Friday, September 16, 11

33. facebook.com/cocacola
40% traffic site naar fb
Friday, September 16, 11

34. Friday, September 16, 11

35. groepen
Friday, September 16, 11

36. leads, sales, contact,
werk, personeel?
Friday, September 16, 11

37. eigen profiel belangrijk?
Friday, September 16, 11

38. Friday, September 16, 11

39. Friday, September 16, 11

40. Friday, September 16, 11

41. Friday, September 16, 11

42. Friday, September 16, 11

43. Friday, September 16, 11

44. Friday, September 16, 11

45. Friday, September 16, 11

46. Friday, September 16, 11

47. Friday, September 16, 11

48. Friday, September 16, 11

49. Friday, September 16, 11

50. Friday, September 16, 11

51. Friday, September 16, 11
informatie

52. handel
Friday, September 16, 11

53. crm
Friday, September 16, 11

54. crm
Friday, September 16, 11

55. Friday, September 16, 11

56. Friday, September 16, 11

57. waarom?
Friday, September 16, 11

58. nieuws
Friday, September 16, 11

59. Friday, September 16, 11

60. Friday, September 16, 11

61. Friday, September 16, 11

62. Friday, September 16, 11

63. hernieuwde definities
Friday, September 16, 11

64. Friday, September 16, 11
tijd

65. Friday, September 16, 11
communicatie

66. Friday, September 16, 11
positie / autoriteit

67. ‘het gaat er niet om dat een
maatschappij nieuwe tools
adopteert, maar het gaat
erom dat een maatschappij
nieuw gedrag adopteert.’
Clay Shirky - Author, Consultant, Professor at NYU
Friday, September 16, 11

68. is ‘social’ makkelijk?
vakgebied / expertise
interessant / authentiek
leuk om te communiceren
geen foute ‘platte verkoop’
passie
‘worth sharing’
(<25% is actief als creator)
Friday, September 16, 11

69. Friday, September 16, 11
iig monitoren

70. Friday, September 16, 11

71. Friday, September 16, 11

72. handel
Friday, September 16, 11

73. pr
Friday, September 16, 11

74. Friday, September 16, 11

75. pas op voor waardeoordelen
Friday, September 16, 11

76. voor onwetendheid
Friday, September 16, 11

77. Friday, September 16, 11

78. site +
social
coca cola website
40% minder bezoek
..door facebook
Friday, September 16, 11

79. Friday, September 16, 11
ik moet...

80. Friday, September 16, 11
ik moet...

81. Friday, September 16, 11
maar wat doen ...

82. Friday, September 16, 11
bereik

83. Friday, September 16, 11
google juice

84. relativeer je autoriteit
Friday, September 16, 11

85. Friday, September 16, 11

86. tis allemaal
Friday, September 16, 11
nog net als vroeger...

87. maar dan ff anders.
Friday, September 16, 11

88. dank voor jullie aandacht.
ronnie@ronnieovergoor.com | @ronnieovergoor| +31646036777
Friday, September 16, 11

89. Friday, September 16, 11

90. ik heb geen idee wat ik
met social media aan moet
Friday, September 16, 11

91. cloud computing en alles maar
doen via internet:
ik vind het een eng idee
Friday, September 16, 11

92. het ‘nieuwe werken’:
hoe hou ik dan nog
controle over mijn mensen
Friday, September 16, 11

93. nieuwe werken, cloud computing
en alle andere nieuwe zaken
kosten veel geld
Friday, September 16, 11

94. met welke partijen moet ik in zee?
ricoh, mijn telco, mijn ict integrator,
wat heb ik nodig aan
dienstverlening en wat kan ik
verwachten van ricoh
Friday, September 16, 11