En föreläsning hos Berghs School of Communication för kommunikatörer.

1. Framtidens
kommunikationslandskap
för kommunikatörer
En föreläsning av Johan Ronnestam vid
Berghs School of Communications den 17:e maj 2013
Monday, May 20, 13

2. Google Keyword: Johan Ronnestam
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3. Monday, May 20, 13

4. Framtiden?
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5. Framtiden
är den delen av
tidslinjen som ännu
inte inträffat.
Definition: Wikipedia
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6. 1971
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9. 1972
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12. 1993
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16. 1998
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20. Monday, May 20, 13

21. Ny teknologi
Påverkan
Tid
Source: Paul Saffo
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22. Ny teknologi
Påverkan
Tid2000
2010
2020
Förväntningar
Teknologins
utveckling
Source: Paul Saffo
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23. 2000
Source: Paul Saffo
2010
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26. 2000
Source: Paul Saffo
2010
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27. 2020
?
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28. Monday, May 20, 13

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30. + 1 miljard!
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36. Join Log In Explore Help Search s
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Monday, May 20, 13

37. Grab the popcorn, sit back and relax. It's time to watch Vimeo in style.
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Monday, May 20, 13

38. Monday, May 20, 13

39. Monday, May 20, 13

40. Monday, May 20, 13

41. Ramverk vs Innehåll?
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42. is king!Content
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43. is king!Quality
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44. 5 saker
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45. 1. Språket heter länk
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46. Monday, May 20, 13

47. Monday, May 20, 13

48. Ditt varumärke
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49. Tjänster/
Produkter
Innehåll
Värde
Trafik$
Konvertering
MÄT
MÅL
Ditt varumärke
Monday, May 20, 13

50. Monday, May 20, 13

51. Tjänster/
Produkter
Innehåll
$ TrafikMÄT
MÅLKonvertering Värde
Ditt varumärke
Monday, May 20, 13

52. Tjänster/
Produkter
Innehåll
$ TrafikMÄT
MÅLKonvertering Värde
Ditt varumärke
Monday, May 20, 13

53. Tjänster/
Produkter
Innehåll
$ TrafikMÄT
MÅLKonvertering Värde
ABL/BTL
REKLAM
Ditt varumärke
Monday, May 20, 13

54. Tjänster/
Produkter
Innehåll
$ TrafikMÄT
MÅLKonvertering Värde
ABL/BTL
REKLAM
SEM
SÖK
MARKNADSFÖRING
SEO
SÖK OPTIMERING
Sociala
mediaCRM
Ditt varumärke
Monday, May 20, 13

55. 2. Teknologi utmanar
allt vi tror på...
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56. Monday, May 20, 13

57. 50
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58. 16 miljoner
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59. +140 miljoner
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60. Digitala böcker Böcker
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61. Q1 Q2 Q3 Q4
Digitala böcker Böcker
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62. Starbucks invests $25M in Square, will use the startup’s tech in 7,000 of its stores
Thanks, WSJ / 08.08.2012
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63. På ungefär två år har
hälften av svenska
folket skaffat sig
tillgång till internet
via mobilen.
.se
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80. Claire Lomas
London Marathon in Bionic Legs
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81. Spännande tider!
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82. 3. Nya generationer
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83. YMonday, May 20, 13

84. De bär teknologi
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86. Monday, May 20, 13

87. Bortskämda med
teknologi
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88. Monday, May 20, 13

89. Monday, May 20, 13

90. och design...
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91. Monday, May 20, 13

92. Dom har sett allt...
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93. Monday, May 20, 13

94. Alltid mobila
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95. In Sweden 2012:
Half of the three year olds
use the internet and 40% of
the two year olds.
.se
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96. 4. Apple strulade
till det
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110. 5. Framtidsreceptet
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111. Monday, May 20, 13

112. Design
Innovation
Authentisk
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119. Ni behöver göra mer
av allt överallt!
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120. Design
Innovation
Authenticity
Det är här ert
företag växer
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121. Formel?
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122. Monday, May 20, 13

123. Formel!
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127. Lycka till!
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