Less is More = Restriction Is a Value. Remember Twitter. Formulate your key life topics and Personal Topic Manager will provide you with easy access to information related to them across information sources.

1. Personal Topic Manager
Idea of the Service
2011
Less is More = Restriction Is a Value.
Remember Twitter.
You formulate your key life topics and Personal Topic
manager will provide you with easy access to information
related to them across various information sources and
services.

2. Roots
Less is More = Restriction Is a Value
• Twitter.com – 21st
century, 160 characters
• Haiku – 16th
century, form of Japanese poetry
consisting of 17 moras/syllables
• Quotes - B.C., 1-2 sentences
• Others
– http://en.wikipedia.org/wiki/Zen_Habits
– http://en.wikipedia.org/wiki/80_20_rule

3. Problem
• There are different representation of topics
– „folders“
– „labels“
– „tags“
– „categories“
• …in the key applications
– www browser, bookmarking services
– E-mail services
– Document services
– …

4. WWW Browser
Favouries/Bookmarks
Google Chrome Bookmark Manager

5. Mail Labels/Folders
Gmail

6. News/RSS Feeds Folders
Google Reader

7. Solution
• Topics as a starting point
• Restricted number of topics – less is better,
restriction drives focus to the really important
stuff, saves time, brings simplicity - remember
success of Twitter
• Unified access to topics in various types of
applications
• Simple topic visualization, management and
sharing

8. User Home Page
Life > Politics
Links More Add
• www.verejnydluh.cz,
• www.jakhlasovali.cz
• http://praguewatch.cz/,
• www.vymentepolitiky.cz
•www.zmenpolitiku.cz
• www.denikpolitika.cz
•www.ekonomickareforma.cz
News More Add
• Financial Times: Downturn
continues
• Economist: CEO’s are optimistics
All
Life
• Children
• Culture
• Politics
• Health
House
• Energies
•Cleaning
• Security
Work
• Entrepreneurship
• Management
• Marketing
• Sales
Net
• Services
• IT stuff
• Computers
Mail News
Restricted count of topics as
„less is more“ To be easily
shared with friends
Setting
Search
Advanced Search
Roman Ripa’s Space
Ads
They keep your
service
running…
Unified and simple access to
different types of information
related to topics
There are presented Google AdWord
ads related to the currently shown
topics
Links Books

9. Personalisation
Život
• Děti
• Kultura
• Politika
• Zdraví
Život
• Děti
• Kultura
• Politika
• Zdraví
Lidé
Život
• Děti
• Kultura
• Politika
• Zdraví
Práce
• Management
• Marketing
• Podnikatelství
• IT
Lidé
Život
• Děti
• Kultura
• Politika
• Zdraví
Finance
• Finmag
Práce
• Management
• Marketing
•
Podnikatelství
• IT
Internet
• Služby
•
Vizualizace
dat
Lidé Život
• Děti
• Kultura
• Politika
• Zdraví
Finance
• Finmag
Práce
•
Managemen
t
• Marketing
•
Podnikatelst
ví
• IT
Internet
• Služby
•
Vizualizace
dat
Lidé
Finance
• Finmag
Práce
• Management
• Marketing
•
Podnikatelství
• IT
Internet
• Služby
• Vizualizace
dat
Lidé
Práce
•
Managemen
t
• Marketing
•
Podnikatelst
ví
• IT
Život
• Děti
• Kultura
• Politika
• Zdraví
Finance
• Finmag
Práce
•
Managemen
t
• Marketing
•
Podnikatelst
ví
• IT
Lidé
Práce
•
Managemen
t
• Marketing
•
Podnikatelst
ví
• IT
Život
• Děti
• Kultura
• Politika
• Zdraví
Práce
•
Management
• Marketing
•
Podnikatelstv
í
• IT
Práce
•
Manageme
nt
•
Marketing
•
Podnikatel
ství
• IT
Finance
• Finmag
Lidé
Život
• Děti
• Kultura
• Politika
• Zdraví
Práce
• Management
• Marketing
•
Podnikatelství
• IT
Práce
• Management
• Marketing
•
Podnikatelství
• IT
Život
• Děti
• Kultura
• Politika
• Zdraví
Práce
•
Manageme
nt
• Marketing
•
Podnikatels
tví
• IT
Práce
•
Managemen
t
• Marketing
•
Podnikatelst
ví
• IT

10. Business Edition
• Companies can share the links, books etc.
related to their industries
• In order to provide additional value to their
potential & current customers
• And strengthen customer relationship with
the company

11. Monetization
• Advertisements
– in the app space, Google AdWords, others
– based on the topic names and related contents,
therefore with high CTR
• Affiliate Marketing
– Some „topicized“ information sources like „My
books read at Amazon“ can lead visitors to the
purchases of related goods
• Paid Services
– for Persons and Companies, e.g. no ads visible

12. Competition
• http://www.google.cz/search?
q=topic+navigator … nothing
• http://www.google.cz/search?
q=topic+organizer … something else
• http://topicme.com/ - something in Corean
language

13. Further Notes
• Choose domain name (free now), logo, tagline/slogan
– Check domain availability at http://whois.smartweb.cz
– “Your topic navigator”
• Editions
– (free) Personal & (paid) Business = companies share with their (potential) customers
links to an interesting information related to their offer as an value added
• Information Sources API
– IT advanced users can themselve add various sources of information to be assigned to
topics, like folders of file services (Google Docs, BoxNet, DropBox ), picture albums
(Flickr, Picasaweb…) , e-shops (Amazon, Google Books) etc.
• Platform for team communication
– in order to market & develop the product
– www.basecamphq.com
– Other ideas?
• Add “Diary” tab
– chronological list of changes visible there like a history of adding bookmarks
• Integration & platforms
– Facebook app, iPhone app etc.