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THE MILLENIAL MYTHOLOGY: PUTTING SUPPOSITIONS TO THE TEST IN AN ACADEMIC LIBRARY  Pascal Lupien plupien@uoguelph.ca Randy Oldham roldham@uoguelph.ca University of Guelph
Questions: ,[object Object],[object Object],[object Object]
Questions: ,[object Object],[object Object],[object Object]
Background About the University of Guelph ,[object Object],[object Object]
Methodology: survey ,[object Object],[object Object],[object Object]
Methodology: focus groups ,[object Object],[object Object],[object Object],[object Object]
The Respondents
The Respondents: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Respondents: Gender
The Respondents: Academic Status
Hardware Ownership & Usage
Hardware: PDAs ,[object Object]
Hardware: cellphones ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Instant Messaging & Online Social Networks
Instant Messaging ,[object Object],[object Object]
Instant Messaging (cont’) ,[object Object]
Online Social Networks: ,[object Object]
OSNs Cont’: ,[object Object]
Focus groups: OSNs ,[object Object],[object Object],[object Object]
Online Activities
Online Activities (con’t) ,[object Object]
Online Activities: (con’t) ,[object Object]
Online Research
Information finding: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Information finding (con’t): ,[object Object]
Focus groups: research tools ,[object Object],[object Object]
Discussion Points
Discussion points ,[object Object]
Discussion points: ,[object Object],[object Object],[object Object]
Discussion points: ,[object Object],[object Object],[object Object]
Discussion points: ,[object Object],[object Object]
Thank You! Pascal Lupien –  [email_address] Randy Oldham –  [email_address]

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Lupien Oldham Presentation Cil2008

Hinweis der Redaktion

  1. Introduce ourselves: members of a research group at our university library charged with doing research into our students’ online behaviour, use of technology and their expectations. Our mandate was produce research to help establish priorities and to guide and inform other groups working on the development of emerging services in the library and across campus. We started off by reviewing the literature on Milennials and university students, and there’s plenty of that. But we were sceptical about some of it, and wondered about applying it to our own students, so we wanted to examine our own student population. The topic of the Millennials and their use of technology has become very popular in the library literature. But too often, assumptions are made about young people based on broad generalizations which are accepted, yet are often unsubstantiated. These assumptions sometimes lead to a jump on the bandwagon effect and to adopt the latest “in thing” to create new services that do not really respond to what patrons want or need. A deeper understanding of our younger users’ preferences and use of technology could help us to avoid this and to focus our efforts on using technology in ways that will actually meet their needs. In other words, we should not just adopt technology for the sake of using technology; they should build tools and services that match their users’ interests, needs and capabilities.