Copy of presentation about open innovation models, lessons learned & case studies given in Henley, Bristol, Manchester and Oxford in one hectic week in June 2010.

1. How Open Changes EverythingRoland Harwood 24/06/2010 1

2. 24/06/2010 2 100%Open is dedicated to open innovation. Our know-how helps you co-innovate better, cheaper and faster. About us

3. 24/06/2010 3 Innovating with partners by sharing the risks and the rewards What defines open innovation?

5. Uncover unmet needs or spot new opportunities for innovation

6. Co-create compelling new ideas, products or services

7. Filter the ideas and prototype innovations

8. Build and motivate collaborative teams

9. Create investable propositions with evidenced business plans

10. Form new collaborative business arrangements

11. Obtain the resources and commitments necessary

13. Is a competitive innovation marketplace amongst customers, suppliers or users

14. The innovation process is mediated by a Trusted Agent

15. Innovations are extracted through a linear process

16. Tend to be internal routes to market (e.g. license deals)

17. Starts with finding collaboration partners, often to explore a broad opportunity

18. Is a cooperative process , with customers, suppliers or users

19. The innovation process is facilitated through a Catalyst

20. Innovations are built using an iterative process

22. “The future reveals itself through the peripheral.” JG Ballard 24/06/2010 7 From What to Who

23. 24/06/2010 8 From What to WhoMcLaren and NATS McLaren’s predictive F1 software would allow air traffic controllers to predict how aircraft are likely to act at airports, overcoming costly and dangerous uncertainty.

24. “For complex and creative tasks, financial incentiveshave a negative impact on performance.” Dan Pink 24/06/2010 9 From What to Who

25. 24/06/2010 10 From What to WhoVirgin Atlantic - VJam Virgin Atlantic’s return on investment has been 10:1, better value than using a commercial third party for system development, and for more radical ideas.

26. From Discovery to Detection 24/06/2010 11 “If you want to go fast, go alone, if you want to go far, go together.” Proverb

27. 24/06/2010 12 From Discovery to DetectionCancer Research UK OVC 600 registered users, 160 listed ideas, 23 venture applications, 6 shortlisted candidates and 3 supported projects in CRUK’s flexible approach to venturing.

28. “The only thing harder Than starting something new, is stopping something old.” Russell Ackoff 24/06/2010 13 From Discovery to Detection

29. 24/06/2010 14 From Discovery to Detection Oracle Open Alchemy We harnessed the energy of diverse perspectives and corporate cultures to spark radical new ideas. Open Alchemy turned known challenges into major opportunities.

30. “The inability to suspend judgement is a hallmark of the irrational.” Stuart Sutherland 24/06/2010 15 From Ownership to Access

31. 24/06/2010 16 From Ownership to AccessOrange – OSCR Project

32. “You don’t own your reputation. It lives and breathes in those that interact with you.” Ron Burt 24/06/2010 17 From Ownership to Access

33. 24/06/2010 18 From Ownership to Access P&G Open Innovation Challenge We invited the UK’s design community to respond to two open briefs on fabric care and wellness, to find global new markets worth $100 million.

34. 24/06/2010 19 Develop your peripheral vision Start new conversations Ask more engaging questions Address unmet needs Make it easy to contribute Share risk and reward Build mutual value

35. “More people pooling more resources in new ways is the history of civilisation.” Howard Rheingold 24/06/2010 20 Summary

36. 24/06/2010 21 Thank you Roland Harwood Co-Founder & Networks Partner 1 Alfred Place, London, WC1E 7EB Phone: +44 (0)20 7438 2658 Email: roland@100Open.comWeb: www.100Open.com Twitter: @rolandharwood