Defining cloud content enterprise content management (ECM), advantages and example applications

1. © 2010 SPRINGCM INC. ALL RIGHT RESERVED.
Cloud Delivery Transforms
Enterprise Content Management
Roger Bottum
Vice President, Marketing
SpringCM
rbottum@springcm.com
@springcm

2. © 2010 SPRINGCM INC. ALL RIGHT RESERVED.
SpringCM cloud ECM
 260 Customers
 100% subscription growth
 600% customer use growth
Making cloud document management and
workflow easy, fast, affordable

3. © 2010 SPRINGCM INC. ALL RIGHT RESERVED.
Vendor does:
You:
Deliver solutions to
business problems
What is cloud enterprise content management?
Cloud ECM is:
1. Delivered over web
2. Multi-tenant
3. Elastic
4. Pay-as-you-go
Infrastructure
Operations
ECM Software
ECM Application

4. © 2010 SPRINGCM INC. ALL RIGHT RESERVED.
Cloud computing comes in several flavors
Cloud platform
virtualization of solution
aka SaaS
You focus on application
Cloud infrastructure
virtualization of servers
aka IaaS
You manage software
You manage servers
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5. © 2010 SPRINGCM INC. ALL RIGHT RESERVED.
Why cloud? Cloud equals business value
Survey: #1 reason haven’t automated is cost & risk of on-premise
TCO Advantage: Half the Cost
No up-front capital expenditure
No upgrade or maintenance costs
Minimize integration costs
More savings with more apps
Speed Advantage: Four Times Faster
Faster to develop
Faster to deploy
Faster to change

6. © 2010 SPRINGCM INC. ALL RIGHT RESERVED.
Cloud and on-premise can work together
 Standard Workflow
 Metadata Extraction
 Metadata Classification
 Forms Processing
 Scan
 Exception Workflow
 ERP Integration
 OCR
 Electronic Signature
 Fax
Many things organizations find difficult with SharePoint1
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Can be done easily, quickly and affordably by extending
SharePoint with cloud
1 Information Architected, State of the Market: Microsoft SharePoint

7. © 2010 SPRINGCM INC. ALL RIGHT RESERVED.
Challenge
Delivery quickly to capture
emerging market
On-premise and hosted
technologies couldn’t handle
scale, integration
Solution Results
Brent Rasmussen
CIO
SpringCM to give prospective
buyers fast, flexible, secure
access to high volumes of
due diligence documents
•Integrates seamlessly with
Auction.com
Live in 30 days to capture
emerging market
Higher-than-expected
handled smoothly
SAS 70 Type II-certified
solution provides complete
security for sensitive
financial documentation
Cloud powers market capture
Brent Rasmussen on cloud ECM here
“SpringCM exceeded even the
high expectations
we had for it.”

8. © 2010 SPRINGCM INC. ALL RIGHT RESERVED.
“We’ve gained access to big company
expertise and infrastructure that we can
roll out fast to begin solving business
problems right away.”
Challenge
Business growing, but cost
pressures
Existing on-premise CM too
expensive, hard to find skills
Solution Results
Joel Weber
CIO
SpringCM case management
solution to automate loan and
grant applications
Process automation allows
focus on customer services
Faster response to auditor
requests
Reducing operating costs
vs. on-premise
Cloud gives SMB world-class technology
Joel Weber,” 5 Tests for Cloud Content Management: Is it Right for You?” Nov 11. Sign up here

9. © 2010 SPRINGCM INC. ALL RIGHT RESERVED.
Where to get started with cloud?
Applications with real ROI
Business process and workflow
Larger groups of employees
Often customer and vendor
Sales contact
Vendor contracts
Invoice automation
New account opening
Vendor on-boarding
Field service

10. © 2010 SPRINGCM INC. ALL RIGHT RESERVED.
More information
Mathilde Morgan and Vital Analysis
“Essential Guide to Shared Services Strategies: The Next
Generation for Financial Ops” Nov 11. Sign up here
Joel Weber
“5 Tests for Cloud Content Management: Is it Right for
You?” Nov 11. Sign up here
Brent Rasmussen on cloud ECM here
www.springcm.com
Twitter @springcm
YouTube youtube.com/user/SpringCMCloudECM
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