1. Analysing cross-media campaigns.
Who is running the campaign?
What is the campaign about?
What type of campaign is it? How do you know?
What are the main aims of the campaign (what does it want the audience
to do?)
Who are the SPECIFIC target audience?
How do you know – show evidence from the media products. Consider
things like choice of images, colours, font, house style, amount of writing,
size of writing, complexity of the language etc.
How do the media products ‘speak’ to the audience (what kind of language
is used and why is this important?)
What media products are there as part of this campaign (list/show
examples)?
How are these products linked/connected? How do we know it is part of
the same campaign?
What persuasive techniques are used in the products?
How are these techniques effective?
Where would we see these media products (e.g. where would the posters
be placed, what channel/between what programs would the advert be on
etc).
How long did the campaign run for and when did it run (this information
may be on the companies website)
