I put this presentation together before BarCampHouston3 to go over a few projects my company, Always Creative, has been working on over the last few months. I focused on the initial project's look and feel, the "deets" (details), as well as what resulted from each project.

1. Building
Better
Brand
ConCepts
By RoBy FitzhenRy

2. what’s
a Brand
anyway?
Good question.

3. a Brand is a
ColleCtion of
perCeptions
in the mind of
the Consumer.
happy thouGhts?

4. our
Branding
proCess.
it’s a weiRd one.

5. we see your
Company for
who it is
and who it
Could Be.
hey hotstuFF.

6. example
numero uno:
spider spray plus
utah pest contRol

7. the old.

8. the deets.
- utah-Based
- family-oriented
- extensive serviCes
- future goals
- Competition
- reputation

9. the new.

10. the results.
75%+ sales
inCrease in 1 yr.
major Brand
reCognition