18. “Which of the following have you ever done on a mobile device?”
Tablet Smartphone
Tuesday, September 24, 13
19. “Which of the following have you ever done on a mobile device?”
Downloaded a
company career app
9%
Uploaded a
resume
22%
23%
Applied
for a job
14%
27%
29%
PROCESS
Tablet Smartphone
Tuesday, September 24, 13
20. “Which of the following have you ever done on a mobile device?”
Downloaded a
company career app
9%
Uploaded a
resume
22%
23%
Applied
for a job
14%
27%
29%
PROCESS
Viewed careers on
company site
Viewed careers on
social site
56% 56%
68%
Viewed careers
in inbox
65%
60%
63%
ART
Tablet Smartphone
Tuesday, September 24, 13
21. Brits outpace the Yanks in mobile career exploring
*especially on tablets
0%
20%
40%
60%
80%
Company site
Applied
Downloaded app
Careers on social
LinkedIn profiles
0%
18%
35%
53%
70%
Company site
Applied
Downloaded app
Careers on social
LinkedIn profiles
Smartphone Tablet
Tuesday, September 24, 13
26. TA Leaders who say their career
site is mobile-optimized:
20% Globally
16% in the US
18
Tuesday, September 24, 13
27. 0%
25%
50%
75%
100%
Current job openings
Culture description
Company history
Benefits
Employee profiles
Culture awards
Blog posts on company life
Video content
When visiting a company's career site via mobile device
what info would be most helpful for evaluating careers?
Tuesday, September 24, 13
30. If they’re not downloading your app
what ARE they downloading?
0%
23%
45%
68%
90%
LinkedIn Facebook YouTube Twitter Monster Indeed Careerbuilder
Jobs UK
Jobs Glassdoor Dice
Job
Search
Which of the following apps have you downloaded to at least one mobile device?
Tuesday, September 24, 13
32. Inbox: do you write for (mobile) web?
• Short sentences
• Short paragraphs
• Why them
• Obvious call to action
• Make every word count
Tuesday, September 24, 13
33. A day in the life
0%
20%
40%
60%
80%
At home before work
During commute
At work
Lunch/coffer break
At home after work
Weekend
Tablet
Smartphone
When are you most likely to research career opportunities?
Tuesday, September 24, 13
34. The so what: think about WHEN
you’re publishing
great career content
Be in their line of sight
Tuesday, September 24, 13
37. “I have stopped applying
if their technology isn't up to par
That alone tells you something
about the company's priorities”
Tuesday, September 24, 13
38. Resume requirement a real obstacle
for mobile apply…
0%
10%
20%
30%
40%
No resume stored
Haven't been looking
Customize resume
Needed more time
No interesting job
No mobile apply option
Tried but took too long
Tried but too complex
Went via my network
Why haven't you applied for a job on a mobile device?
Tuesday, September 24, 13
39. …especially for active US candidates
0%
18%
35%
53%
70%
No resume stored Wanted to customize resume No mobile apply Needed more time to think
All
US
all
US
acKve
UK
all
UK
acKve
Why haven't you applied for a job on a mobile device?
Tuesday, September 24, 13
40. Fact:
mobile apply completion rates on LinkedIn are
>50% higher
using the simple apply flow
Tuesday, September 24, 13