Measuring Social Media

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The following presentation I gave last week at an industry association event held at London's Law Society. Measuring Social Media, tracking, operandi partners, rob gallo, social media, PR, corporate comms

Business Technologie News & Politik

Inﬂuencing how others perceive
your organisation

Measuring social media

Operandi
Partners

Rob Gallo

Reputation Measurement (old school)

'Open & Honest'
7
'Supports
The Community' 6 'Listens & Responds'

5

4
'Multicultural' 'Acc Diff
3 Points Of View'
2

1
'Socially
0 'Responsible'
Aware'

'Behaves
'Professional'
Like A Leader'

Employees
'Forward
Looking'
'Ethical' Customers
'Proactive'

Reputation Measurement (old school)

'Open & Honest'
7 ‣ Online surveys
'Supports
The Community' 6 'Listens & Responds' make it more
5 affordable than
'Multicultural'
4
'Acc Diff before.
3 Points Of View'
2

1
'Socially
0 'Responsible'
Aware'

'Behaves
'Professional'
Like A Leader'

Employees
'Forward
Looking'
'Ethical' Customers
'Proactive'

Managing your Web Shadow: Due diligence
‣ Donʼt think of online as another
world
‣ Be the worldʼs leading source of
information about yourself...
‣ Listen Google Alerts - (alternate
spellings of your name)
‣ Check your Google shadow
(keep checking it) (Technorati,
Google Blog Search) Free Search Tools:
‣ Paid-for monitoring available. News http://news.google.com/

Twitter Search http://
search.twitter.com/
Source: AnthonyMayﬁeld.com
Google BlogSearch http://
blogsearch.google.com/

Sticky Tails: not a recent phenomenon

Nestle' hostility - controversy
http://www.smh.com.au/technology/technology-news/mummy-bloggers-spit-the-dummy-over-
nestles-spoilt-milk-20091007-gmcd.html
http://www.babymilkaction.org/
http://mommysnacks.net/2009/09/nestle-family-controversy-and-clariﬁcation/
http://www.phdinparenting.com/2009/09/29/an-open-letter-to-the-attendees-of-the-nestle-family-
blogger-event/

Sticky Tails: not a recent phenomenon

‣ Nestle' hostility/controversy
over formula milk

‣ Still an issue today

‣ In Sept 09 - Nestleʼ reached
out to 20 top
mommybloggers (& a
couple of dads too)

‣ Followed up by Twitter feeds

Nestle' hostility - controversy
http://www.smh.com.au/technology/technology-news/mummy-bloggers-spit-the-dummy-over-
nestles-spoilt-milk-20091007-gmcd.html
http://www.babymilkaction.org/
http://mommysnacks.net/2009/09/nestle-family-controversy-and-clariﬁcation/
http://www.phdinparenting.com/2009/09/29/an-open-letter-to-the-attendees-of-the-nestle-family-
blogger-event/

Determining when to re-engage

News Articles Blogs

1 week of negative Blogs, then less coverage

UK Politician: George Osbourne
June/July 09

Speech:
Reform of Little
News Financial discussion in
Articles Expenses blogs
Regulation
Enquiry
Blogs

UK Politician: Peter Mandelson
June/July 09

Mandelson conﬁrms Very little
fraud ofﬁce will stickiness in
investigate MG Rover blogs
collapse

Contact details:

Rob Gallo
T: +44 (0) 7912 763 853
E: rob@operandipartners.com
Follow: @robgallo
www.operandipartners.com

Operandi Partners Limited
UK | VAT No. 970 8697 65

Company number: 06886910

COPYRIGHT, 2009

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Organizational Transformation Lead with Culture

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Organisational success today depends on effective communication and collaboration with individuals from cultures with varying beliefs and practices. Indeed, with the workforce increasingly comprised of people of varying cultural backgrounds, leaders must now prioritise the significance of cultural competence in the workplace. Ensuring cultural competence at every level of your organisation cannot be understated. While cultural disparities can manifest in different ways, as a leader, you must build deep and nuanced cultural competence skills and education to accurately spot, address and alleviate the various scenarios that can arise. Failing to recognise the importance of cultural competence or not acting to improve it can lead to cultural negligence. There are a few things to consider to ensure your organisation is on the right track. In this deck, you'll understand the importance of building cultural competence in the workplace. You'll also learn • The three (3) dimensions of Cultural Competence in the workplace • Key strategies to build a culturally competent workforce • Major benefits you stand to gain by having a culturally competent team.

Cracking the Cultural Competence Code.pptx

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Phases of Negotiation .pptx

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Dr. Admir Softic_ presentation_Green Club_ENG.pdf

Admir Softic

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