Non-branded overview of digital signage platforms and uses.

1. Digital Signage Non-Branded Overview Of Digital Signage Presented by: Robert Grawet .advancedMethod Seattle, Washington Digital Signage Since 1999 a division of EIKI Digital Systems

3. digital ‘place based’media/advertising

4. Interactive (touch screen)

5. dooh – digital out of home

6. out of home network

7. digital messaging

8. corporate messaginga division of EIKI Digital Systems

9. Digital Signage The Digital Signage – The Right Focus: Phase 1: focus on infrastructure Hardware Technology Development Phase 2: focus on content Creating a powerful content message Phase 3: focus on context Creating content that is relevant to the place and the person Credit to Jeff Collard from Omnivex for the above thoughts. a division of EIKI Digital Systems

10. Why digital signage? TIVO,CableTV,Internet, Powerful Networking (for retailers and advertisers). No longer do we have a single tv show that the entire nation is watching, and TIVO type gear allows the user to screen out all advertising. No longer do the networks have the power to guarantee messaging gets to the masses. The mass amount of information we all get daily – better to do the advertising/messaging at the site of the decision New digital networks make sending your message quite easy. Displays cost less andless and allow the user to place them everywhere. a division of EIKI Digital Systems

11. Why digital signage? TIVO,CableTV,Internet, Powerful Networking (for school, corporate and business messaging). The mass amount of information we all get daily – better to do the advertising/messaging at the site of the decision or when the viewer is most likely to see the message. Ease of use of new DS software allows anyone to be able to manage a DS system, and brings the power of communication to every corner of your business landscape. New digital networks make sending your message quite easy. Displays cost less and less and allow the user to place them everywhere. a division of EIKI Digital Systems

12. What DS does well for you! It is extremely efficient at delivering your message. It can deliver a consistent message everywhere. It is less expensive than traditional – ‘design, print, mail, hang’ type poster messages. It insures that your school/corporate branding standards are upheld. It offers the opportunity for high quality messaging to include even HD Video a division of EIKI Digital Systems

13. Checklist for your Digital Signage System What is your #1 objective for your system? Advertising Revenue from Ads Information dissemination Promotion of your department/event Other Where do you wish to deliver these messages? How many locations How many messages What kind of budget do you have? a division of EIKI Digital Systems

14. Partial Checklist for your Digital Signage System - continued Who exactly will be responsible for ongoing refresh of the signage system? (how much training will it take?) A single person A department Multiple departments (who will be gatekeeper?) What kind of training will be necessary depending on who will run the system? How complex is the d.s. platform to operate? a division of EIKI Digital Systems

15. Partial Checklist for your Digital Signage System - continued How will you connect the displays? Wired Wireless Do you wish to capture user patterns? Camera/touch Back-end reporting Other? a division of EIKI Digital Systems

16. Some Important Technologies or companies in the DS Supply Chain. Displays Projectors – lumens/throw distance/resolution Flat panel – LCD/Plasma/LED LED backlit? Other – Christie Microtiles? Other Touch Screen Type of touch technology and why? http://www.elotouch.com/Technologies/default.aspbr />1. Infra-red Camera based Sound wave based Analog resistive – touch upper glass to activate Capacitive Others Other technologies SMS/Text Infra-red sensor for location activation a division of EIKI Digital Systems

17. Some Important Technologies or companies in the DS Supply Chain. Nanolumens NanoLumens Introduces Investors to First 112” Flexible Video Display Norcross, GA – NanoLumens introduced its investors today to the world’s first 112” flexible video display. http://www.nanolumens.com/ Prysm San Jose, Calif. – January 12, 2010 – Prysm, Inc., today announced the public launch of its groundbreaking technology, Laser Phosphor Display (LPD). LPD is a new category of large format displays, with the lowest power consumption and environmental impact along with freeform flexibility, long-lasting performance and brilliant picture quality. http://www.prysm.com/ a division of EIKI Digital Systems

18. Some Important Technologies or companies in the DS Supply Chain. Locamoda Our platform can run on any internet-enabled Digital Out of Home network, and our applications can be accessed via any mobile phone or connected website. We can help you create a fully interactive, cross-channel experience for your customers. LocaModa Licensees get access to the full feature set of applications and support through a simple revenue share program. http://locamoda.com/home/ a division of EIKI Digital Systems

19. Types of Digital Signage Platforms In-house – Server based – deployed everywhere See slides that follow for detail look at this method. SaaS (Software as a Service) – deployed everywhere. See slides that follow for detail look at this method. Local computer D.S. system. – deployed in a few places – need to physically make changes to messages with on-site data changes. a division of EIKI Digital Systems

20. In-House Server what you’ll need 1 2 Computer w. software loaded Server 4 3 Player digital display (LCD, Plasma, or Projector) For your digital signage content a division of EIKI Digital Systems

21. In-house Server a division of EIKI Digital Systems

22. In-house Server Model All facets of the D.S. System are controlled in-house > No hosting-ongoing fees > Complete in-house control – security > No dependence on internet (need network) > Use one display and add as many as required > Remote management via server > Low ongoing costs > 24/7 Network Health Monitoring by service provider > Tech support remote a division of EIKI Digital Systems

23. SaaSwhat you’ll need digital display (LCD, Plasma, or Projector) For your digital signage content 1 online system Allows you to change your content from anywhere 3 Player 2 The media player with internet connection a division of EIKI Digital Systems

24. SaaSwhat you’ll need a division of EIKI Digital Systems

25. Software as a Service (SaaS) leverages the power of the internet to create, manage, and deploy content > No servers needed > No software/Hardware headaches > No site installation licensing, completely browser based > Use one display and add as many as required > Software and firmware upgrades with no deployment hassles > You always have the most recent copy of the software since it is online > Remote management via web browser > Low startup costs > 24/7 Network Health Monitoring by service provider > Tech support remote > New templates and content added every month a division of EIKI Digital Systems

27. Corporate messaging

28. Branding

29. Retail messaging

30. Advertising

31. Ad-Revenue modela division of EIKI Digital Systems

33. What components do I need in the software?

34. Security

35. Ease of use

36. Control – in-house/SaaS

37. How many stores/departments will receive DS?

38. Video Clips

39. Live video

40. Zones

41. Emergency Messaging

42. RSS Feeds

43. Design component included Or NOT

44. Will I design my own slides DIY?

45. Will an in-house graphics department design the slides?

46. Will students design the slides?

47. Bob’s rant: keep the message focused. Too much RSS feed, live video, and other distractions cost your main message.a division of EIKI Digital Systems

49. Many digital signage software companies

50. Many niches and many good DS software products

51. Your plan for use will send you to the type of DS software that best suits your needs.a division of EIKI Digital Systems

53. http://locamoda.com/

54. Infra-red sensors

55. Touch screens

56. Specialized projection screens and projectors

57. Configurable video cubes a division of EIKI Digital Systems

58. Emergency Messaging >digital signage (as an option) provides for instant override messaging in emergent situations. Now you can instantly send emergency messages to all monitors within your digital signage system in seconds. All emergency content is created and triggered locally from the player. a division of EIKI Digital Systems

59. Some Digital Signage Examples follow on the next pages a division of EIKI Digital Systems

60. CASE STUDY 1 Silver Cloud Hotel Stadium, Seattle The challenge: > PowerPoint is not the best application for digital signage (Can’t manage or schedule) > Stale, low quality content with no digital signage strategy Benefits/results: > Hotel can now sell ad space to local movies, events, and tourist attractions. Promote services and amenities, loyalty club, & brand/differentiate hotel. > Express was easy to set up; takes less than 30 minutes from start to finish. Admin assistant can quickly create and schedule content, and adds feel of sophistication to hotel. > Revenues have increased for the restaurant and hotel services since deploying the express system Testimonial: "The .advancedMethod team was a pleasure to work with. Training to use the express content management system took just 30 minutes, and they system is so easy, virtually anyone on our team can make professional looking slides and updates. The system has helped us meet our marketing, promotions, and visitor information goals for signage." Image of Hotel signage Bill Weise, General Manager Silver Cloud Hotel Stadium Seattle a division of EIKI Digital Systems

61. CASE STUDY 3 Projected Signage on windows Outdoor Advertising is growing Uses express to: > Dramatically transforms retail storefronts & existing display areas > Prime advertising space > Vibrant displays can grab attention of customers > Promote 24/7 Benefit: > Pedestrians can take away information > Increased brand/consumer awareness > Drive impulse purchases Image of express in restaurant a division of EIKI Digital Systems

62. Projected Signage on windows Most applications need: 1. express digital signage player 2. ceiling mount for a projector 3. projector with 3,000 lumens+ 4. rear projection film or screen a division of EIKI Digital Systems

64. Cost effective touch system for LCD, projection, and more

65. Turn Key solution: Content templates for easy design implementation of interactive screens

66. Ideal markets include: hotels, hospitals, schools, building lobby, retail, banks, and more

67. Layout and functionality can be tailored for the specific design of each client and can be modified to fit their needs a division of EIKI Digital Systems

70. Ideal to reduce demands on staffing

71. Prospect markets: retail, hospitality, transportation hubs, high-tourist areasa division of EIKI Digital Systems

72. For many additional photos of digital signage installations go to this website: http://www.worldwidedigitalsignagenetwork.com/ a division of EIKI Digital Systems

73. Questions? Contact the author: Robert Grawet: 360-481-6176 Robert.g@advancedmethod.com For many additional photos of digital signage installations go to this website: http://www.worldwidedigitalsignagenetwork.com/ For an online video overview of my company’s digital signage platform: www.advancedmethod.com/digitalsignage a division of EIKI Digital Systems