The document outlines 16 constructs or principles for survival during a journey. These include preparing for different conditions, charting an appealing course, appreciating turbulence, learning from failures, using empathy, changing course to avoid crashing, learning from others, taking opportunities in different directions aligned with one's mission, preparing for different cultures, sensing what is next, avoiding negative forces, refueling through sharing, forging friendships to avoid getting lost, making one's offerings memorable through branding, prophesying one's own success, and expressing gratitude.

1. 25 Years of Design Thinking
1 6 C O N S T R U C T S O F T H E J O U R N E Y

2. Choose a subject or
adventure
that you’re passionate about,
discover everything
about it
1 S T . . C O N S T R U C T O F S U R V I V A L

3. Prepare for
different weather
systems,
obstacles and
opportunities
2 n d . C O N S T R U C T O F S U R V I V A L

4. Chart a course
that others
want to follow,
find the flow
3 r d . C O N S T R U C T O F S U R V I V A L

5. Launch and sustain
breakthrough
momentum,
appreciate
turbulence
4 t h . C O N S T R U C T O F S U R V I V A L

6. Risk and failure is
all part
of navigating,
move on
5 t h . C O N S T R U C T O F S U R V I V A L

7. Make use of social
intelligence
in all its forms
especially empathy,
don’t
be a pushover
6 t h . C O N S T R U C T O F S U R V I V A L

8. Change course to avoid
crashing,
spot the opportunity
7 t h . C O N S T R U C T O F S U R V I V A L

9. Learn from others
and the places
they
invite you to
explore
8 t h . C O N S T R U C T O F S U R V I V A L

10. Steer forward but
take opportunities
in different
directions that
align with your
mission
9 t h . C O N S T R U C T O F S U R V I V A L

11. Be prepared for
different
cultures,
traditions and
technology
forms
1 0 t h . C O N S T R U C T O F S U R V I V A L

12. Know you’re a
member of a
thriving global
universe, sense
what is next
1 1 t h . C O N S T R U C T O F S U R V I V A L

13. Be aware of downward
or negative
gravitational pull,
steering to higher
altitude is the
optimum avoidance
procedure
1 2 t h . C O N S T R U C T O F S U R V I V A L

14. Sharing with those
you encounter is
akin to refueling
your system it
supports greater
understanding,
exploration and
experience
1 3 t h . C O N S T R U C T O F S U R V I V A L

15. To avoid getting
lost along the way
forge friendships
1 4 t h . C O N S T R U C T O F S U R V I V A L

16. Make your
offering
memorable
through
protecting your
brand
1 5 t h . C O N S T R U C T O F S U R V I V A L

17. Prophesy
your own
success
1 6 t h . C O N S T R U C T O F S U R V I V A L

18. THANK YOU!
25 Years of Design Thinking
1 6 C O N S T R U C T S O F T H E J O U R N E Y
NOVEMBER 13, 2012
Robert Chitty, President
• gordongroup.com
• http://bobonbrand.blogspot.com
• rchitty@gordongroup.com