The document summarizes a presentation on the critical issues facing the European connected home marketplace. It discusses 10 issues: 1) combating cord-cutting, 2) leveraging growth in connected devices, 3) generating higher use of smart TVs, 4) standardizing app platforms, 5) ensuring new services don't increase costs, 6) measuring cross-device consumption, 7) determining target audiences, 8) whether the cloud is in-home or out-of-home, 9) search and recommendations, and 10) building holistic customer relationships. The presentation features panelists from Deloitte, Cable Europe, and Parks Associates moderated by Parks Associates.

1. Analyst & Insider Presentation
The 10 most critical issues facing the
European Connected Home marketplace

2. Analyst & Insider Presentation
Panelists
Klaus Böhm, Director, Technology, Media & Telecommunications,
Deloitte Consulting GmbH
Thomas Nogues, Director of Technology, Cable Europe
Arthur Baanders, European Research Representative, Parks
Associates
Moderator
Kurt Scherf, Vice President, Principal Analyst, Parks Associates

3. Critical Issues for Europe
1. How to combat cord-cutting?
2. Leveraging the explosive growth in connected consumer
electronics.
3. Generating higher use from smart TVs and other networked
products.
4. Standardization of apps platforms.
5. Ensuring that new connections and services do not generate
higher OPEX costs.
6. Measuring consumption across different devices.
7. Determining target consumers for value-added services.
8. The cloud – in-home or out-of-home?
9. Search and recommendation.
10.Building holistic relationships with customers.

4. Connections Europe 2011
Analyst & Insider
Presentation
Deloitte Consulting
8th and 9th November 2011

5. Deloitte is one of the leading global consulting firms with a deep industry
expertise in Technology, Media and Telecommunications (TMT)
Thought leadership with a variety of publications (selection)
Mobile The future of Online TMT
digital Cloud Predictions
entertainment games
consumer computin 2011
electronics – g in
2011 Germany
Perspectives
Innovative Media Broadband Next
on the
ideas Democracy reloaded generatio
global
2011 n TV
mobile
consumer
Selection of TMT clients
Content Content Platform CE-
CE-Retailer
Producer Aggregator Operator Manufacturer
5 Connections Europe, Amsterdam © 2011 Deloitte Consulting GmbH

6. With the breakup of the value chain consumer electronic offerings are
becoming increasingly complex
Selected Theses
 Elements of interactivity more and more important for content offerings
Content  Apps a new direct sales channel for content producers
Producer  Social media needs to be considered already in content creation
Consumer Electronics Value Chain
Consumer Electronics Value Chain
 TV is and will stay the “super media”
Content  Advertizing of the future is targeted and interactive
Aggregator  Social networks boost a „referral culture“
 Media consumption becomes mobile and flexible
Platform  OTT is the next big thing in content delivery
Operator  Multiscreen becomes a key differentiator for platform aggregators
 Mobility and connectivity are key product characteristics in consumer
electronics
CE-Manufacturer
 Apps (or similar user interfaces) will proliferate across all displays
 Social media functionalities will evolve into a key product feature
6 Connections Europe, Amsterdam © 2011 Deloitte Consulting GmbH

7. Contact
Deloitte Consulting GmbH
Schwannstraße 6
40476 Düsseldorf
Deutschland
Klaus Böhm Tel: +49 (0)211 8772
3545
Director
Media Leader, Germany Fax: +49 (0)211 8772
113545
Mobile: +49 (0)173 574
7760
kboehm@deloitte.de
www.deloitte.com/de
7 Connections Europe, Amsterdam © 2011 Deloitte Consulting GmbH

8. Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and
independent entity. Please see www.deloitte.com/about or www.deloitte.com/de/UeberUns for a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its member
firms.
Deloitte provides audit, tax, consulting, and financial advisory services to public and private clients spanning multiple industries. With a globally connected network of member firms in more
than 150 countries, Deloitte brings world-class capabilities and high-quality service to clients, delivering the insights they need to address their most complex business challenges. Deloitte's
approximately 182,000 professionals are committed to becoming the standard of excellence.
This presentation contains general information only, and none of Deloitte Consulting GmbH or Deloitte Touche Tohmatsu Limited (“DTTL”), any of DTTL’s member firms, or any of the
foregoing’s affiliates (collectively the “Deloitte Network”) are, by means of this presentation, rendering accounting, business, financial, investment, legal, tax, or other professional advice or
services. This presentation is not a substitute for such professional advice or services, nor should it be used as a basis for any decision or action that may affect your finances or your
business. Before making any decision or taking any action that may affect your finances or your business, you should consult a qualified professional adviser. No entity in the Deloitte Network
shall be responsible for any loss whatsoever sustained by any person who relies on this presentation.
© 2011 Deloitte Consulting GmbH

9. Embracing the connected home
Connections Europe
Cloud services, CE and service providers strategies
8 November 2011
Thomas Nogues
Director of Technology
Cable Europe Labs
© 2011 Deloitte Consulting GmbH

10. CHALLENGES:
1. Invest in distribution capacity
2. Manage networks efficiently
3. Follow the customer in and
outside his home
Cable 4. Embrace CE devices as 1st
class citizens
5. Deliver on the service quality
expectation
6. Deploy value added services
7. Ensure intuitive user experience
8. Secure revenues (CA, DRM)
9. Seek standards for scale and to
Services enable the digital ecosystem
10. Stay away from the home digital
“plumbing”

11. Arthur Baanders, European Research Representative
Presented by:

12. Program Information
• Service launched October 2011
• 4Home platform is key component
• Solution integrated with Verizon OSS
• Broad Connected Home interest
© 2011 Motorola Mobility, Inc. – Confidential Proprietary
www.parksassociates.com 12

13. Next Generation TV experience
Broadband World Forum 2012

14. Analyst & Insider Presentation
Panelists
Klaus Böhm, Director, Technology, Media & Telecommunications,
Deloitte Consulting GmbH
Thomas Nogues, Director of Technology, Cable Europe
Arthur Baanders, European Research Representative, Parks
Associates
Moderator
Kurt Scherf, Vice President, Principal Analyst, Parks Associates