A brief guide that outlines the main steps that need to be undertaken in order to digitalize the business model of your company.

1. ®
The Process of Digitalization
A how-to guide to digitalizing your business model

2. ®
Digitalization
The process of implementing a customer centric view in the
organization’s business model by making use of modern IT technologies.
 DIGITALIZATION
More than just an IT Upgrade! It affects:
• All organizational units
• All organizational levels
When done correctly digitalization of the business model brings:
• Dynamic strategy
• Flexibility and agility
• Customer development
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3. ®
The Process of Digitalization
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1.Evaluate current
IT Infrastucture
Identify weaknesses and
ares to be improved /
replaced / removed from
the current IT setup.
4.Train Workers in
New Ways
The new digitalized
business model needs
to be sustained by
continiously training all
organizational members
in the new ways.
2.Develop
Transformation
Roadmap
With that in mind the
guideline to how to adopt a
customer-centric digitalized
busines model could be
developed.
3.Implement
Digitalization
Using the roadmap the
changes needed to
achieve digitalization
could be implemented.

4. ®
1. Evaluate Current IT Infrastructure
Goal: Identify the degree to which the company is already making use of
digitalization aspects and what effect changes in IT might have on the
organization’s current business model.
Evaluation point - IT current application:
– Used for worker assistance?
– Used for cost reduction?
– Used for process optimization?
– Used to gather data on customers?
– Used to connect with customers?
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Process Centric -
Old view
Customer Centric -
Digitalization

5. ®
2. Develop Transformation Roadmap
Goal: Develop a clear and well-defined plan on how to bring the
organization’s business model into the new world by making it more
digitalized and customer centric.
Points to be covered:
• Clear beginning, end, and exit points for the transformation project
• Gradual progress – well-defined step stones to track development
• Affected structural components by digitalization – communication
channels, hierarchy levels, decision-making processes
• Affected strategy components – partner network, customer focus,
marketing methods, performance measures, capabilities redefinition
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6. ®
3. Implement Digitalization
Goal: Make the adjustments required to achieve digitalization of the
business model. This is the changes execution step.
Possible scenarios:
• Use cloud computing to support a dynamic strategy
• Set up an online shop to reach more consumers
• Access work data securely from anywhere over the Internet
• Integrate business units and set up communication flow channels
between them
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7. ®
4. Train Workers In New Ways
Goal: Ensure that every organizational member has a thorough
understanding of the ways digitalization has affected the organization’s
business model.
Challenges and pitfalls:
• Get everybody on board – new technologies could be intimidating but
benefits outweigh the cost of learning
• Sustainability – the nature of the digitalized business model is
dynamic thus adjustments will be made on regular basis
• Reporting and KPIs – the new digitalized model makes the old ways
of reporting and measuring performance obsolete thus new ones
must be developed with a focus on gauging customer satisfaction
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8. ®
Digitalization is more than just an IT upgrade! It affects the whole
business model and all organizational components.
It could be…
• A grief challenge for those refusing to implement it and thus risk
falling behind their competitors
• An incredible opportunity for those willing to make the step and bring
their company into the modern world
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Sum Up