Modern businesses need to restructure and reorganize themselves in order to be able to respond effectively and timely to the changes in the environment they operate in.

1. ®
The Future Enterprise
Traditional vs. Modern Structure Models

2. ®
THE TRADITIONAL STRUCTURE
Top-down; limited communication; no knowledge exchange; customer at
the bottom
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3. HQ
Layer 1
Customer
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Layer 2
Layer 3

4. ®
THE FUTURE ENTERPRISE STRUCTURE
Decentralized but well-integrated; autonomous; flow of information,
knowledge, and ideas to deliver costumer value
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5. Company
HQ
Department 1
Department 4 Department 2
Department 3
Customer Value
Customer Value
CustomerValue
CustomerValue
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6. ®
The Future Enterprise Business Model
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Key Partners
An extensive partner
network
A trust-based
relationship with
vendors,
manufacturers,
knowledge and
information sharing
partners.
Key Activities
Forward thinking and
innovation
Through the use of
customer feedback,
R&D, and idea
generation techniques.
Value Proposition
Superior customer value
Deliver ultimate
customer value by
focusing the entire
organization towards this
goal. Products and
services are designed to
fulfill the consumer
needs and wants.
Convenience, utility, and
functionality are the key
to achieving this.
Customer value thinking
Focus on benefits not
attributes. Perception
vary per customer and
customer value is
dynamic.
Customer
Relationships
Constant contact
Through social media
and other tools
Virtual co-creation
Customer input in NPD
Customer
Segments
Broad
segmentation
Broad segments
relevant to the firm.
However, no
customer
generalization.
Key Resources
Customer data and
brand image
Collected and
promoted through
social media and other
channels and used to
deliver value.
Channels
Social media usage
In addition to the
traditional channels, the
future enterprise uses
actively social media and
other web services to
reach its customers.
Cost Structure
Reduced costs
Through the implementation of optimized processes and the
use of beneficial new age business methods such as cloud
computing and social media.
Revenue Streams
Customer value
The delivery of superior customer value leads to an
advantage over the competition, capturing of greater market
share and ultimately an increase of revenue streams.

7. ®
03.09.2015
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