Social Media Presentation Part 2
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This presentation is less about why you should do social media marketing and more how to. hope you enjoy
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Social Media Presentation Part 2
- 1. Social Media
- 2. What Happened to Tradition? It’s Right here!
- 3. Where is everyone going? Newsprint Facebook & Twitter Top 25 newspapers = -12.009% the past 6 months Facebook = + 83% the past 6 months Twitter = + 82.6% the past 6 months
- 4. But don’t worry about the tools yet
- 5. After all…..
- 6. Here’s a Secret… No one likes advertising!
- 7. Consumers like… Learning Events Value Relevance Exclusivity Entertainment
- 8. What do I do? First, Listen
- 10. How to listen…Create a Dashboard Great User Interface and Widgets Perfect for Sharing Privately with a Team Stable and Info in a Stream Step by Step How To http://www.slideshare.net/rlewis1686/how-to-make-an-online-marketing-dashboard-1397883
- 12. Advanced Search on Twitter Features to Notice
- 13. Think about that… Real time monitoring of key influencer Geographic relevance filtering Tone and emotion about topics Links that are being shared
- 14. Real Time Conversations on Twitter
- 15. The feed goes here And comes out here And it’s all in real time!!!
- 16. In a… Information
- 17. MYTH Perception 80% of CEO’s believe their brand provides superior customer experience Reality 8% of their customer agree (Bain & Company)
- 18. Second, Know Thyself Focus on your strengths Photos Flickr, Picasa, Facebook, Twitpic Video YouTube, Facebook, Vimeo, White Pages Scribd, issuu, docstoc Education Slideshare, YouTube Communication Twitter, Facebook, LinkedIn
- 19. Third, Know Thy Customer Demographics Behaviors Needs http://www.forrester.com/groundswell/profile_tool.html
- 20. Fourth….BUILD! Company Profile Company Page Company Blog
- 21. A Blog Controlled message Simple to manage RSS feed stream Foundation for all outgoing messaging Automation SEO Compliant Repurpose Industry Material
- 22. Automation Blog Group Page All you have to do is blog and RSS does the rest
- 23. The Set Up Education? Branding? Start a Group Drive awareness, but do not brand Rally and inspire to act Limit messaging (1 per week max) Invite all friends to group Start a Cause Cause application Invite all friends to cause Build a Page http://www.facebook.com/advertising/?pages Build page completely Upload pictures/video Incorporate Blog RSS feed into notes Add applications –Twitter, Youtube, Flickr Invite all friends to become a fan Claim your page URL at facebook.com/username
- 24. Why? Precise Demographics
- 25. Why? 300,000,000 Active Users! (and all activities are viral on the newsfeed)
- 26. The Set Up On Twitter.com Applications Name – Use a person’s name URL – Get close to your business name Icon – 48x48 logo Background Customization – No more than 800k Invite all friends in contact list – Gmail, Yahoo, Hotmail HootSuite Build profile Add Twitter accounts Import RSS feed (under settings) Bonus: schedule tweets
- 27. Why? Twitter Page SEO Google & Bing are indexing Tweets and including them in search results
- 28. Why? Research What are people saying?
- 29. Why? PR Gravity Journalist are using Twitter!
- 30. Digital Marketing Frequency Funnel Content Frequency 1-2 3-4 Unlimited Pics Video Copy PR Misc. Company/Industry Content Company Blog Frequency By Week Facebook Twitter
- 31. Digital Marketing Frequency Funnel Content Size 200-350 Words Typically no multi media 100-350 Words Embedded Video, Slideshows, Industry Reports, Images, Audio 100-200 Characters Links to content, uploaded video and images 140 Characters Shortened hyperlinks to content, conversational