Social Media Strategy for a PlayerSite for GameStop

1. GameStop: Power to the
PlayerSite
Ryan Leightner

2. What GameStop Needs
• GameStop already has plenty of recognition
– To broaden the spectrum of clients there needs to
be a way for them to communicate with each
other.
– There are plenty of blog and forum sites, but
GameStop needs their own site to see what
players are doing and saying about their products
and services.

3. Playersite
• A place where gamers can share, buy, preview
and play games, get help, and locate stores.
• This is a site for players and no one is getting
paid to put their opinion down.
• There are minimal advertisements and they
are relevant to game culture.

4. Maintaining the PlayerSite
• This is a public site with forums and sharing.
– Which means blogs and comments
• Find trends in the market and use those to set up:
– Web interviews
– Relevant talking points
– Set relevant ads
– See what the customers want
• Tracking the shares, the likes, the comments, and
all of the activities on the site.

5. Getting the PlayerSite Recognition
• To get the word out, social
profiles must be made.
– FaceBook
– Twitter
– Google+
– YouTube
• Very Useful

6. Social Networking for the Site
• YouTube is very useful because video games
are hard to capture in a picture or words.
– GamePlay
– Trailers
– Press Release
– Footage from conventions

7. Customer Talks
• Comments can be good or bad
– Both can be helpful
• Good ones generally tell you what you
are doing right and may give some
some constructive critisicism
• Bad ones can be used to notice
problems.
– This site is for users to share
complaints or talk about the
positives
– If the comments or blog get out
of hand, then calmly handle the
situation.

8. Ask not what the Players can do for
you, but what you can do for the
Players
• Players are the customers, Players
are the focus
• Players click, read, watch, listen
and share
• Connecting this site to GameStop’s
– Traffic, activity, and sales will all increase to both
sites.

9. Budgeting
• The total budget will be roughly $10000
– AdWords
– Social Network Profiles
– Youtube Channel
– Tracking
– Updates

10. Mobility
• Mobility is King
– Especially in the world of the Players
– An app can be created
• Opening it comes to 4 choices
– What’s New, Play, Share, and Shop
– Promotions
– New Products
– Events
– Flash games
– Search Bar

11. In Conclusion
– Players are the key to GameStop’s future
– Giving them what they want always works out
best
• Sharing
• Help
• News
• Promotions
• Player connections
• PlayerSite is the plan to keep the gamers
gaming.

12. Questions or Comments?