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UNCTAD/UNDP/UNESCO/WIPO/ITC Rene KOOYMAN HKU  8 sept 2010
Foreword ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Towards a definition
Creativity ,[object Object],[object Object],[object Object]
artistic creativity  involves imagination and a capacity to generate original ideas and novel ways of interpreting the world, expressed in text, sound and image;  scientific creativity  involves curiosity and a willingness  to experiment and make new connections in problem solving;  economic creativity  is a dynamic process  leading towards innovation in technology, business practices, marketing, etc., and is closely linked to gaining competitive advantages in the economy
Creative industries ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Cultural industries:  post-war ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The UNCTAD classification of the creative industries  ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
UNCTAD definition of the “creative economy”  ,[object Object],[object Object],[object Object],[object Object],[object Object]
The creative class/creative entrepreneurs  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creative cities  ,[object Object],[object Object],[object Object],[object Object],[object Object]
The facts
Major drivers of the creative economy worldwide I  ,[object Object],[object Object],[object Object],[object Object]
Major drivers of the creative economy worldwide II ,[object Object],[object Object],[object Object],[object Object],[object Object]
The multiple dimensions of the creative economy I ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The multiple dimensions of the creative economy II ,[object Object],[object Object]
International trade: Global trends Total exports  of all creative-industry products  $424.4 billion with a growth- rate of 6.4 per yr (Owing to the gaps in the availability of data for creative services, figures for exports of creative goods were higher than those for creative services – a distortion of the reality)
[object Object]
 
[object Object]
[object Object],[object Object],focus on the exclusivity and originality
[object Object],[object Object]
[object Object]
[object Object],technologies used for the production and consumption of creative content
[object Object],[object Object]
Towards Policy Development
Analysing the creative economy: the need for systematic analysis  ,[object Object],[object Object],[object Object],[object Object]
Organization of the creative economy  ,[object Object],[object Object],[object Object],[object Object]
Organizational structures  ,[object Object],[object Object],[object Object]
 
Structure of the creative industries ,[object Object],[object Object],[object Object]
Distribution and competition issues ,[object Object],[object Object],[object Object]
Measurements: limitations / potential ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measurements: limitations and potential ,[object Object],[object Object]
Intellectual Property: WIPO ,[object Object],[object Object],[object Object],[object Object],[object Object]
Copyright and the creative economy ,[object Object],[object Object],[object Object],[object Object]
IPR: Recent changes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Technology, connectivity/creative economy ,[object Object],[object Object],[object Object],[object Object]
New business models, market structures and governance  ,[object Object],[object Object],[object Object],[object Object]
 
Policy strategies creative industries  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The role of public policies  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Policy action at the national level  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lessons learned and policy options  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Different policy roles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Notes RK: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions and remarks ??! ,[object Object]

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Creative Economy Report 2008

  • 2.
  • 4.
  • 5. artistic creativity involves imagination and a capacity to generate original ideas and novel ways of interpreting the world, expressed in text, sound and image; scientific creativity involves curiosity and a willingness to experiment and make new connections in problem solving; economic creativity is a dynamic process leading towards innovation in technology, business practices, marketing, etc., and is closely linked to gaining competitive advantages in the economy
  • 6.
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  • 8.
  • 9.
  • 10.  
  • 11.
  • 12.
  • 13.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. International trade: Global trends Total exports of all creative-industry products $424.4 billion with a growth- rate of 6.4 per yr (Owing to the gaps in the availability of data for creative services, figures for exports of creative goods were higher than those for creative services – a distortion of the reality)
  • 20.
  • 21.  
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
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  • 30.
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