LinkedIn is an essential social media platform for your business. This Presentation will help you in understanding basics of LinkedIn Marketing and the importance of it in today's digital marketing arena.
5. How to achieve?
Creating Business Page – Company specific domain id
Optimizing your business page
Formulating content strategy that delivers value
Publishing content on regular basis
Sponsored content to drive engagement
6. What to Share?
Company Updates
Showcase work culture
Blog/PR
Videos
Industry specific news
Customer Testimonials
7. LinkedIn Marketing Essentials
Groups – Networking
Social Business – Educate and Inform audience
Build Image – Through Thought Leadership
Keyword Management – For SEO
8. Building A Business Page
Followers Tab
Cover Photo
Publishing Updates
Showcase Pages
11. Important Links to follow
Marketing Solutions: https://business.linkedin.com/marketing-solutions
Publishing Article: Through your profile from ‘Write an article’option
Life Page: https://business.linkedin.com/talent-solutions/company-career-pages?src=li-cplife
Elevate: https://www.linkedin.com/elevate/register
Influencers: https://www.linkedin.com/pulse/discover