Crystal ball gazing in the digital and social spaces. What can be. And what will be.

1. Game Changers
From 2013 to 2015

2. # 1 Consumer
#Fact
Distraction is the new focus
#WeSay
Why should the consumer even bother
connecting with your brand ?

3. # 2 Big Data
#Fact
In the men’s room they even boast that their data is bigger
#WeSay
Those who invest in it now and follow it through will benefit

4. # 3 Social Networks
#Fact
Facebook Fatigue
#WeSay
Niche networks and personal networks on
wearables

5. # 4 Social Commerce
#Fact
The world is one gigantic store and we are all
Shopkeepers
#WeSay
How will we get consumers to virtually stock up
on your inventory and proactively promote your
brand to enable it’s sales in their personal network
with no financial returns ?

6. # 5 Content Power
#Fact
Technology is challenging traditional brand
communication
#WeSay
Content is Marketing, Advertising, Engagement,
SEO, everything…

7. # 6 The Hinterland Lurks
#Fact
India’s Internet usage will be driven by mobile to
overtake the USA in terms of number of users
by 2015
#WeSay
Regional languages, upcountry consumers,
feature phones and a billion dreams to drive the
nation’s growth

8. For more, let’s connect
riitu.chugh@gmail.com