Lets put the social back into social

•

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Social is more than adding a like button on your website. It is about social design. Stay up to date on Social Design on http://socialdesignthinking.com

Business

Rick Mans
Capgemini

@rickmans
slideshare.net/rickmans
dontmindrick.com

When Excel was introduced, it was blocked in the
workplace.

Now Social is being introduced, it is blocked in some
workplaces

Fashionistas Digirati
Digital intensity

Beginners Conservatives

Transformation management intensity

Revenue
Digirati

+9%
Conservatives

-10%

Profitability
Digirati

+24%
Beginners

-26%

Market Valuation
Digirati

+12%
Fashionistas

-12%

Too much Social Media activity by companies is just
ads and marketing.

The best minds of my
generation are thinking
about how to make people
click ads, that sucks.

Jeff Hammerbacher
chief scientist Cloudera

Co
Connectivity
Pa
Participation
DaData

Social Design Elements

IdIdentity
Tr Trust
Sh
Shareable

The following examples show Social Design in
real life examples.

Co
Connectivity
Pa
Participation
Da
Data
Id
Identity
Tr
Trust
Sh
Shareable

Co
Connectivity
Pa
Participation
Da
Data
Id
Identity
TrTrust
Sh Shareable

RFI for ING | August 2012

Copyright © Capgemini 2012. All Rights Reserved 26

Social is more than adding a like button to
your website.

Keep up to date on Social Design Thinking:
subscribe on SocialDesignThinking.com

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Lets put the social back into social

1. Lets put the social back into social

2. Rick Mans Capgemini @rickmans slideshare.net/rickmans dontmindrick.com

5. When Excel was introduced, it was blocked in the workplace. Now Social is being introduced, it is blocked in some workplaces

7. Fashionistas Digirati Digital intensity Beginners Conservatives Transformation management intensity

8. Revenue Digirati +9% Conservatives -10%

9. Profitability Digirati +24% Beginners -26%

10. Market Valuation Digirati +12% Fashionistas -12%

11.

12. Too much Social Media activity by companies is just ads and marketing.

13.

14.

15.

16. The best minds of my generation are thinking about how to make people click ads, that sucks. Jeff Hammerbacher chief scientist Cloudera

17.

18. Co Connectivity Pa Participation DaData Social Design Elements IdIdentity Tr Trust Sh Shareable

19. The following examples show Social Design in real life examples.

20. Co Connectivity Pa Participation Da Data Id Identity Tr Trust Sh Shareable

21. Co Connectivity Pa Participation Da Data Id Identity Tr Trust Sh Shareable

22. Co Connectivity Pa Participation Da Data Id Identity Tr Trust Sh Shareable

23. Co Connectivity Pa Participation Da Data Id Identity Tr Trust Sh Shareable

25. Co Connectivity Pa Participation Da Data Id Identity Tr Trust Sh Shareable

26. Co Connectivity Pa Participation Da Data Id Identity Tr Trust Sh Shareable

27. Co Connectivity Pa Participation Da Data Id Identity Tr Trust Sh Shareable

28. Co Connectivity Pa Participation Da Data Id Identity Tr Trust Sh Shareable

29. Co Connectivity Pa Participation Da Data Id Identity Tr Trust Sh Shareable

30. Co Connectivity Pa Participation Da Data Id Identity Tr Trust Sh Shareable

31. Co Connectivity Pa Participation Da Data Id Identity Tr Trust Sh Shareable

32. Co Connectivity Pa Participation Da Data Id Identity Tr Trust Sh Shareable

33. Co Connectivity Pa Participation Da Data Id Identity Tr Trust Sh Shareable

34. Co Connectivity Pa Participation Da Data Id Identity Tr Trust Sh Shareable

35. Co Connectivity Pa Participation Da Data Id Identity Tr Trust Sh Shareable

36. Co Connectivity Pa Participation Da Data Id Identity Tr Trust Sh Shareable

37.

38. Social is more than adding a like button to your website. Keep up to date on Social Design Thinking: subscribe on SocialDesignThinking.com

39. Rick Mans Capgemini @rickmans slideshare.net/rickmans dontmindrick.com

Lets put the social back into social

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