1. How should universities drive innovation in the region? Professor Nick Petford Pro Vice-Chancellor (Research and Enterprise)

2. Where are we?

3. RDAs and universities should "drive economic growth" – Mandelson (07 January 2010) Innovation is the key to staying competitive, says Lord Mandelson, with RDAs and universities forming a critical partnership in making business success out of first class research and ideas SWRDA investment £30 million in university-linked Innovation Centres across the region £300 million S-Park development (Bristol, Bath and UWE) £4 million UK's first National Composites Centre (Bristol University) SW first low carbon economic area - renewable energy research (Plymouth University) "Over recent years we have built up the basic skeleton of an industrial innovation system in the UK. We have the rapidly growing outreach of our universities into business, RDA investment in innovation centres, the setting up and expansion of the Technology Strategy Board, and the recent decisions to establish industrial centres of excellence in a range of technologies"

4. Two key Questions Do Universities really drive ‘industrial innovation’ at regional or national levels? What exactly do we mean by innovation anyway? Proximity to a university associated with growth of high tech industries (Silicon Valley, Route 128 Massachusetts) Complex process linking industry, government and academia via generation-diffusion-implementation More about removing barriers than setting targets

5. Measuring Innovation Innovation Inputs government and fiscal policy, education policy and the innovation environment Innovation Outputs patents, technology transfer, business performance, labour productivity and total shareholder returns

6. University income by funder (mostly inputs) HEBCI- HEFCE 2008-9

7. Income by funder and activity HEBCI- HEFCE 2008-9

8. NESTA Innovation Index, 2009

9. What matters to firms most?

10. Worlds top 10 most innovative* countries and companies Singapore South Korea Switzerland Iceland Ireland Hong Kong Finland United States Japan Sweden APPLE - Products GOOGLE - Customer Experience TOYOTA MOTOR - Processes GENERAL ELECTRIC - Processes MICROSOFT - Products TATA GROUP - Products NINTENDO - Products PROCTER & GAMBLE - Processes SONY - Products NOKIA - Products *Global Innovation Index The Boston Consulting Group (BCG), the National Association of Manufacturers (NAM), and The Manufacturing Institute (MI)

11. The Big Society Opportunity to reshape University role as innovation drivers Shift in emphasis from business innovation (products) to services innovation Charities Civil Society Social Enterprise

12. Differentiated Innovation Offer High ServicesInnovation Low High Low Technology Innovation

14. The Future? More focus on ‘soft’ innovation (developing people to develop the widgets?) Innovation through interpretation of technological opportunities as solution for business needs* Development of social capital for good of the region * Chakrabarti & Lester (2004)

15. Contact BU Web www.bournemouth.ac.uk/business-services Email business-services@bournemouth.ac.uk Telephone 01202 961961