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Martha Stewart case study Engagement wins  in times of trouble Richard Sedley Director, cScape Customer Engagement Unit
Easter eggs, women’s prison and engagement
Martha Stewart
Martha Stewart: a shining example ,[object Object],[object Object],[object Object]
Martha Stewart: downfall of a home maker
Undermining brand ‘Martha’
Relying on engagement
Focusing on the customer connection
Increasing interactivity
Martha Stewart: the Easter Queen
Rehabilitation of brand ‘Martha’
[object Object],Championing engagement 12:00 10:00 8:00 6:00 4:00 2:00 0:00 Feb07 Apr07 Jun07 Aug07 Oct07 Dec07 Feb07 Martha Stewart BBC 10:01 06:55 ,[object Object],BBC Martha Stewart
[object Object],Depth of engagement 25 20 15 10 5 0 Feb07 Apr07 Jun07 Aug07 Oct07 Dec07 Feb07 Martha Stewart BBC Martha Stewart BBC 11.7 5.4 ,[object Object]
[object Object],[object Object],[object Object],Lessons to be learnt
Customer engagement
[object Object],[object Object]

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Martha Stewart: Engagement case study