Agile Marketing

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An introduction to Agile Marketing - a new approach to running marketing with greater efficiency and results.

Business Technologie

Agile Marketing:
An Introduction

Riaz Kanani, Founder
@riazkanani
riaz@connectedpaths.co.uk

CHANGING LANDSCAPES

People

Access to Knowledge

Whether we're shopping for corn flakes, concert
tickets or a honeymoon in Paris, the Internet has
changed how we decide what to buy.

The Buying Process (B2B)

Source: Inflexion Point

Mobile Growth

Data collection moves from online world into offline
world

I feel more like a CIO than a CMO!
I have marketing automation, CRM, listening
platforms — I'm up to my eyeballs in technology.
Source: CMO at Forrester CIO/CMO summit
via Chiefmartec

Customer Experience

The Organisation

Rigidity

The Waterfall method
Requirements

Design

Implement

Test

Deliver

WHAT IS AGILE?

The Agile Marketing Approach

Measurement over opinion

Authenticity over posturing

Social Media mistakes

Responding to change over following
a plan

Many small experiments over a few
arge bets

Individuals and interactions over
processes and tools

THANK YOU.. QUESTIONS?
Riaz Kanani, Founder
@riazkanani
riaz@connectedpaths.co.uk

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Insurers' journeys to build a mastery in the IoT usage

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It will be International Nurses' Day on 12 May

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Insurers' journeys to build a mastery in the IoT usage

Insurers' journeys to build a mastery in the IoT usage

Insurers' journeys to build a mastery in the IoT usage

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1. Agile Marketing: An Introduction Riaz Kanani, Founder @riazkanani riaz@connectedpaths.co.uk

2. CHANGING LANDSCAPES

4. Access to Knowledge

5. Whether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy.

6. The Buying Process (B2B) Source: Inflexion Point

7. Mobile Growth Data collection moves from online world into offline world

8.

9. I feel more like a CIO than a CMO! I have marketing automation, CRM, listening platforms — I'm up to my eyeballs in technology. Source: CMO at Forrester CIO/CMO summit via Chiefmartec

10. Customer Experience

11. The Organisation

13. The Waterfall method Requirements Design Implement Test Deliver

14. WHAT IS AGILE?

15.

16.

17. The Agile Marketing Approach

18. Measurement over opinion

19.

20. Authenticity over posturing

21. Social Media mistakes

22. Responding to change over following a plan

23. Many small experiments over a few arge bets

24. Individuals and interactions over processes and tools

25. THANK YOU.. QUESTIONS? Riaz Kanani, Founder @riazkanani riaz@connectedpaths.co.uk