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Indonesia Internet Economy and Ecosystem Development Program - Grow Local Go Global | Baidu
1.
2. Baidu Indonesia Overview
• PT. Baidu Digital Indonesia covering various areas :
Product Operation, Business & Channel Development,
Marketing, Community Engagement.
• 10 local media partner & 20 local partner for
developing internet industries.
• We have build more than 12,000 member community
and cover more than 200 local developer.
3. Baidu Core Values in Indonesia
Products localized - Bring global technology
to local market with localization process to support
local player growing together in this industry.
Open Access – Building global player and open access
for local player to reach global market.
Develop Ecosystem – Assisted communities and
startup with strategic planning and economic growth
to develop an entrepreneurial business ecosystem
11. Support on INDONESIA HUB ID WEEK: Timeline 2H 2016
• It’s time for Indonesia to have our own conference, it’s Organized for Indonesia
entrepreneurs, investors, media in technology and Indonesia startup community.
• 2 days event in Central Jakarta
• Goals:
• To promote Indonesia Internet Industry
• To build a network and connecting to the all stakeholders/ Ecosystem
• To generate successful Indonesia Start-Ups with the competitive products
• Open access for Start-Ups to Investors/ Funding access
Funding
13. Advisory &
Experience
Sharing
Provide no less than
24 hours of product
and advisory
Provide 1 person
qualified as advisor
up to 12 hours
minimal per quarter
Product
Engineering
Support
Provide technology
& tools for product
development
support
Commitment to
provide 36 hours of
engineering work
with startup
Monetization
Platform
Provide SDK
monetization
platform & local
support
Provide market
access through local
& global channel.
TECHNOLOGY
14. Market
Understanding
• Capture
consumer
behavior within
digital platform
and also market
size of mobile
devices and
application store
App Store
Analysis
• Identify other
app stores
beside Google
and the
demography
Apps Usage
behavior
• Deep dive into
consumer usage
(download,
usage, purchase,
update, etc.)
Device
Analysis
• Identify the
device, platform
and brand used
The Reason
Why
• Understand the
motivation and
influence behind
consumer
behavior
towards apps
usage
Research
15. Coverage AreasResearch
• Total sample size of 1,000
respondents covering 6 major
cities
• Using face to face interview
through stratified random
sampling, enabling the data to be
weighted to represent the natural
fallout of Indonesia's population
• The interview is conducted
among;
• Male & Female – 50:50
(representing the gender
distribution in Indonesia)
• Age of 15 y.o and above
• SEC – A/B/C
23. Indonesia Tourism Overview: 2019 Target
Background: Indonesia government targeted by 2019, foreign tourist arrival
in Indonesia reach 20 million and 10 million from China
24. Indonesia Tourism Overview: 2019 Target
Destinations Number of Chinese Mainland Tourists
Hong Kong 5,370,884
South Korea 3,546,921
Thailand 2,884,539
Taiwan 2,671,350
Macau 2,434,431
Japan 1,394,203
Singapore 990,159
Malaysia 677,836
Indonesia 646,048
France 619,294
United States 553,846
Italy 497,453
Vietnam 440,683
Switzerland 436,771
Australia 413,333
Germany 397,611
Russia 354,065
United Kingdom 239,967
New Zealand 222,566
Philippines 218,010
Top 20 Outbound Destinations by Travel Agencies in 2014
Source: China Travel Guide
25. Indonesia Tourism: 2019 Target
Source for China Outbound Tourist 2019 Forecast: China National Tourism Adm.
Source for Indonesia 2019 data: Kementerian Pariwisata Indonesia