An overview of how Twitter works as well as trends and history.

1. Tweet!
Tweet!
Using
Twitter
to
Reach
an
Audience
Richard
Harrington,
PMP
CEO
–
RHED
Pixel
twitter.com/ facebook.com/ linkedin.com/in/ youtube.com/
rhedpixel RichHarringtonStuff richardharrington rhedpixeltv

2. •Social
Networking
is
becoming
increasingly
important
to
the
modern
professional
•Works
for
business
development
or
a
private
support
network
•Excellent
way
to
build
an
audience
and
stay
in
touch
•But
getting
started
can
be
a
little
intimidating
(especially
if
you’re
late
to
the
party)

3. State
of
the
Internet
Just
who’s
out
there?

4. Internet
for
the
Masses
100
83% 82% 85% 84%
79% 81% 81%
72% 75% 80
62%
55% 60
50%
40
20
1999 2000 0
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Arbitron/Edison
Research
Media

5. Residential
Broadband
100
82% 84%
78% 76% 80
68% 69%
60% 58%
60
48% 48%
37% 38% 40
28% 28%
21%
20% 20
15% 13%
2002 2003 0
2004 2005 2006 2007 2008 2009 2010
Arbitron/Edison
Research
Media Dial-­‐Up Broadband

6. People
Who’ve
Watched
Internet
Video
Last
Week
40
29% 32
27%
24
18%
15% 16
12%
7% 8%
8
3%
2003 2004 2005 0
2006 2007 2008 2009 2010
Arbitron/Edison
Research
Media

7. All
Adults
Who
Have
a
Social
Networking
Profile
2010
52% 48%
Yes No
Arbitron/Edison
Research
Media

8. 12–24
Year
Olds
Who
Have
a
Social
Networking
Profile
2010
23%
77%
Yes No
Arbitron/Edison
Research
Media

9. Social
Media
Overview
What’s
social
got
to
do
with
business?

10. Social
Networking
•Good
for
reconnecting
with
colleagues
and
former
co-­‐workers
•Do
not
overstep
•Share
your
personality
and
passions
•Use
good
taste

11. Social
Media
Outlets
•Blogging
•Business
Networking
•Social
Networking
•Mobile
Networking

12. Social
Media
Outlets
•Twitter
•Facebook
•LinkedIn
•Ning
•Online
Forums
•Community
Help

14. What
is
Twitter?
I
know
I’ve
heard
of
it...

15. What
is
Twitter?
•A
micro-­‐blogging
platform
(similar
to
texting)
•Limited
to
only
140
characters
•You
can
insert
links
•Photos
with
helper
services
•Audio
and
video
also
available

16. What
is
Twitter?
•You
can
follow
people
and
they
can
follow
you
•You
can
feed
a
blog
or
Facebook
into
Twitter
•Twitter
draws
6
million
unique
visitors
per
month
•You
can
embed
Twitter
on
a
blog
or
website
•Available
for
mobile
phones
•Leads
to
passive
intimacy

17. Twitter’s
Core
Technology
•Device
agnostic
message
routing
system
•Contains
rudimentary
social
networking
features.
•Accepts
messages
from
SMS,
web,
mobile
web,
instant
message,
and
third-­‐party
API
projects
•Twitter
is
designed
to
be
easy
to-­‐use

19. Twitter
Has
Grown
•Awareness
of
Twitter
has
exploded
from
5%
of
Americans
12+
in
2008
to
92%
in
2010
(by
comparison,
Facebook's
awareness
is
95%)
•Twitter
trails
Facebook
significantly
in
usage:
8%
of
Americans
while
41%
maintain
a
profile
page
on
Facebook.
•Nearly
two-­‐thirds
of
active
Twitter
users
access
social
networking
sites
using
a
mobile
phone
•51%
of
active
Twitter
users
follow
companies,
brands
or
products
on
social
networks

20. Twitter
Has
Grown
•New
users
are
signing
up
at
the
rate
of
300,000
per
day
•180
million
unique
visitors
come
to
the
site
every
month
•75%
of
Twitter
traffic
comes
from
outside
Twitter.com
•Twitter
users
are,
in
total,
tweeting
an
average
of
55
million
tweets
a
day
•Twitter's
search
engine
receives
around
600
million
search
queries
per
day

21. Twitter
Has
Grown
•Over
half
of
all
tweets
(60
percent)
come
from
third
party
applications.
•Twitter
has
a
user
retention
rate
around
40%
•Twitter
users
are
3
times
more
likely
to
follow
brands
than
Facebook
users
•Twitter
users’
propensity
to
interact
with
brands
make
them
a
huge
potential
source
for
Mass
Influencers

22. 100%
92%
87%
75%
50%
26% 25%
5%
2008
2009 0%
2010
Awareness 2011

23. 10%
8%
8%
7%
6%
4%
2% 2%
0.5%
2008
2009 0%
2010
USAGE 2011

24. 27% 28%
15% 7%
14% 8%
Socializing Publishing Research
Work Marketing Professional

25. Who
Uses
Twitter?
•The
majority
of
Twitter
users
are
“lurkers,”
passively
following
and
reading
the
updates
of
others
without
contributing
updates
of
their
own.
•Most
(70%)
regular
Twitter
users
do
post
status
updates
to
some
social
networking
service
(likely
Facebook).
•Twitter
appears
to
be
functioning
as
more
of
a
broadcast
medium
compared
to
Facebook
and
many
other
social
networking
sites
and
services.

26. 55+
45-­‐54 7% 12-­‐17
12% 18%
35-­‐44 18-­‐24
19% 11%
25-­‐34
33%
12-­‐17 18-­‐24 25-­‐34 35-­‐44 45-­‐54 55+

27. Who
Uses
Twitter?
•Strong
with
early
adopters
and
tech-­‐savvy
audience
•Big
following
in
California
•Government
agencies,
Media,
and
Businesses
rapid
growth
•Biggest
group
25-­‐34

28. 11% 1%
3%
16%
69%
Caucasian African
American Asian
Hispanic Other

29. Who
Uses
Twitter?
•The
percentage
of
Twitter
users
who
are
African-­‐American
currently
stands
at
roughly
25%
•Approximately
double
the
percentage
of
African-­‐Americans
in
the
current
U.S.
population.
•Many
of
the
“trending
topics”
on
Twitter
on
a
typical
day
are
reflective
of
African-­‐American
culture
and
topics.
•This
segment
of
the
U.S.
population
may
be
using
Twitter
more
conversationally
than
other
Twitter
users.

30. 40%
30% 30%
23%
17% 20%
16%
12% 10%
Usage 2%
0%
Advanced
Degree Some
Graduate
Credits
Four-­‐Year
College 1-­‐3
Years
of
College
High
School/Less No
Reply

31. 0% 10% 20% 30% 40%
23%
iPhone
7%
49%
iPod
28%
28%
Blackberry
10%
9%
Kindle/eBook
3%
Twitter US

33. Top
10
Cities
for
Twitter
1. Los
Angeles 6. Chicago
2. New
York 7. Atlanta
3. San
Francisco 8. Las
Vegas
4. Washington,
DC 9. Seattle
5. Hollywood 10.Austin

34. Where
did
Twitter
come
from?
An
abbreviated
history...

35. History
of
Twitter
•Created
by
Jack
Dorsey
who
had
grown
interested
in
the
simple
idea
of
being
able
to
know
what
his
friends
were
doing
•Saw
an
opportunity
to
build
something
compelling
around
this
a
simple
status
update
which
others
could
follow.
•Twitter
was
funded
initially
by
Obvious,
a
creative
environment
in
San
Francisco,
CA

36. History
of
Twitter
•The
first
prototype
was
built
in
March
2006
(in
only
two
weeks)
and
launched
publicly
in
August
of
2006.
•The
service
grew
very
popular
very
quickly
•It
made
sense
to
move
it
into
its
own
product
•In
May
2007,
Twitter
Incorporated
was
founded

37. Build
a
Twitter
Profile
Put
your
best
foot
forward...

38. Creating
a
New
Account
•A
Twitter
account
is
free
to
set
up
•Many
users
set
up
multiple
accounts
•One
account
per
email
address

39. Build
a
Twitter
Profile
•Choose
an
easy-­‐to-­‐remember,
branded
user
name
(≤
15
characters)
•Write
a
one
line
bio
(limited
to
160
characters)
•Use
a
clear
photo
or
logo
(must
be
square)
•JPEG
or
PNG
•Less
than
700k

41. Michael Tolosa:
“I’m a professional writer,
blogger, and fashion
photographer. I also do
improv comedy acting and
produce video podcasts.”
Effective
bios
are
specific

42. Build
a
Twitter
Profile
•Experiment
with
a
custom
background
image
•Change
the
default
colors
•Match
your
brand
•Keep
the
text
dark
and
the
background
light
•Consider
creating
more
than
one
Twitter
profile
•One
for
each
business
use,
for
each
product,
etc.

44. Twitter
in
Action
What
exactly
happens
in
the
Twitterverse?

45. Twitter

46. Twitter

47. Twitter

48. Twitter

49. Twitter

51. Advice
on
Tweeting
Just
what
should
you
say?

52. Good
Tweeting
Habits
•Post
updates
whenever
you
add
new
blog
post
•Post
quick
tips
related
to
your
content
•Ask
provocative/open-­‐ended
questions
•Share
good
news
and
accomplishments
•Include
links
to
useful
articles
relevant
to
your
interests
•Engage
others
and
comment

53. Some
Special
Language
•Use
hashtags
#
to
indicate
the
subject
of
your
tweet
•hashtags.org
–
directory
to
tags
•Use
@
to
indicate
the
person
you
are
tweeting
•@rhedpixel
to
talk
to
me
•Re-­‐Tweet
something
you
want
to
share
•Start
tweet
with
RT
•Consider
official
Retweet
function

54. Use
Twitter
to
Build
a
Following
•Who
do
you
want
to
meet?
•What
characterizes
your
niche?
•Follow
people
who
are
in
that
niche
•Next...
follow
their
followers
(they
will
often
follow
you
back)

56. Ray
Ortega’s
Produce
Picker
Twitter
Page
•Custom
background
and
colors
reflect
his
preferences
and
brand
•Good
ratio
of
following
to
followers
•Personal
updates
make
it
authentic
and
interesting
•Landed
guest
spot
on
Emeril
Live

57. Gotta
have
a
sense
of
humor
American
Red
Cross

58. Twitter
Goodies
Official
Twitter
Guide
–
twitter.com/goodies

63. Useful
Twitter
Tools
Get
more
done
with
some
help...

64. Useful
Twitter
Tools
•Bit.ly
–
URL
shortener
•Twitpic
–
Add
photos
to
tweets
•Tweetscan
–
Like
Google
Alerts
($20/year)
•Twitterfeed
–
Promote
blog
posts
or
Podcast
•TwInbox
–
Integrates
Microsoft
Outlook

65. Useful
Twitter
Tools
•CoTweet
–
Several
tools
for
business
•Twitter.grader.com
–
Provides
statistics
for
a
Twitter
user
•Twuffer
–
Schedule
tweets
•Twtpoll
–
Run
a
poll
•Twendz
–
Watch
a
keyword
over
time

66. Useful
Twitter
Tools
•TweetMic
–
Add
audio
posts
to
Twitter
•BackUpMyTweets
–
Archive
service
•Chirpstats
–
Track
who
stops
following
you
•Friend
or
Follow
–
Who
is
not
following
you
back?
•Favstar.fm
–
See
your
most
popular
tweets
•FollowCost
–
How
annoying
will
it
be
to
follow
someone?

71. Mobile
Twitter
Social
Media
on
the
Go

73. Dedicated
Applications
•iPhone
•Palm
•Android
•Symbian
•Blackberry
•Windows
Mobile
•Widsets

74. Crowd
Sourcing
An
Exercise
in
Twitter

80. Questions
&
Answers

81. Richard
Harrington,
PMP
twitter.com/
rhedpixel
facebook.com/
RichHarringtonStuff
linkedin.com/in/
richardharrington
RichardHarrington
Blog.com

83. Tweeting,
Friending,
and
Linking
Richard
Harrington,
PMP
CEO
–
RHED
Pixel
twitter.com/ facebook.com/ linkedin.com/in/ youtube.com/
rhedpixel RichHarringtonStuff richardharrington rhedpixeltv