UMSL Web Transition Update June 8, 2011

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PowerPoint overview UMS web transition to date..

UMSL Marketers’ ForumWhere now with “TRPs & Clicks?” Ron Gossen June 8, 2011

Yahoo Google Print Radio Outdoor School Publications Facebook Proprietary Websites Website UMSL News Publications Microsites Emma System Local National Specialized UMSL Facebook Network General Specialized Facebook Twitter YouTube

Current marketing campaigns’ segmentations: Recruitment (transfers): Summer School: MBA: Image…

Current marketing campaigns’ radio reach and frequency: Recruitment (transfers): 18-24; 40.2% reach; 3.1 x Summer School: 18-24; 40.2% reach; 3.1 x MBA: 25-44; 70% reach; 6.4 x Image: 35-54; 35.7% reach; 3.7 x KMOX: 35-64: 23.9% reach; 5.1 x

Current marketing campaigns’ search engine marketing; web advertising; microsites Google SEM: proprietary and targeted; recruitment, summer school, MBA Facebook advertising: Summer school, MBA Microsites: MBA, summer school

Current marketing campaigns schedule:

Enrollment update :

UMSL Website update :

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UMSL Web Transition Update June 8, 2011

1. UMSL Marketers’ ForumWhere now with “TRPs & Clicks?” Ron Gossen June 8, 2011

2.

3. Yahoo Google Print Radio Outdoor School Publications Facebook Proprietary Websites Website UMSL News Publications Microsites Emma System Local National Specialized UMSL Facebook Network General Specialized Facebook Twitter YouTube

4. Current marketing campaigns’ segmentations: Recruitment (transfers): Summer School: MBA: Image…

5. Current marketing campaigns’ radio reach and frequency: Recruitment (transfers): 18-24; 40.2% reach; 3.1 x Summer School: 18-24; 40.2% reach; 3.1 x MBA: 25-44; 70% reach; 6.4 x Image: 35-54; 35.7% reach; 3.7 x KMOX: 35-64: 23.9% reach; 5.1 x

6. Current marketing campaigns’ search engine marketing; web advertising; microsites Google SEM: proprietary and targeted; recruitment, summer school, MBA Facebook advertising: Summer school, MBA Microsites: MBA, summer school

7. Current marketing campaigns schedule:

8. Enrollment update :

9. UMSL Website update :

10. (thanks) Questions & Answers