The document discusses psychology behind design and the concept of unlearning. It emphasizes that experience makers should focus on designing experiences rather than following templates or being constrained by their profession like marketing or technology. The document encourages experience designers to unleash creativity by unlearning past habits and relearning with an open mind in order to design impactful experiences aligned with human psychology principles. It provides a case study example to demonstrate effective experience design.

1. PYSCHOLOGY BEHIND DESIGN
THE CONCEPT OF UNLEARNING
EFFECTIVE TARGETING CASE
STUDY
AGENDA

2. WHO ARE YOU?

4. WORK TOWARDS A COMMON GOAL, YOUR OWN WAY

5. ECONOMY TECHNOLOGY
PSYCHOLOGY
THE SWEET SPOT

6. we should spend far less time looking into humanity's hidden depths, and
spend much more time in exploring
the hidden shallow
Nick Chater (Warwick Business School)
Impressions have an insane effect

9. WE ARE NOT MARKETERS

10. WE ARE NOT TECHNOLOGY EXPERTS

11. OR BUSINESS PROFESSIONALS

12. WE ARE EXPERIENCE MAKERS AND MANAGERS

13. DESIGN AN ‘EXPERIENCE’

14. WE ARE EXPERIENCE MAKERS AND MANAGERS

15. COPY NO COPY?

16. COLOR IS EVERYTHING

17. COLOR IS EVERYTHING

18. TEMPLATE? YOU ARE NOT DESIGNING A BROCHURE

19. EXPERIENCE DOESN’T HAVE ANY TEMPLATES

20. EXPERIENCE IS DESIGNED AROUND THE COPY

21. UNLEARN, RELEARN

24. UNLEARN, RELEARN

25. ZEIGERNIK EFFECT

27. MOST IMPORTANTLY …….. LIVE!

28. CASE STUDY
DEMONSTRATION