1. Freemium as a sustainable economic
model for scholarly publishing
Pierre Mounier

2. Open Access : from activism to policy
From green to gold

3. The gold rush

4. A sustainable model ?

5. Don’t throw the baby out with the
bathwater

6. The baby
drcorneilus. « Somehow it’s more charming in black and white. » Toddler seated on toilet with magazine., 9 février 2007. beginning
reader. http://commons.wikimedia.org/wiki/File:Beginning_reader.jpg.

7. Publishers need feedback from readers
Traditional model
Publication
usagesales
income
Gold model
funding
publication
Usage ?

8. MAKING OPEN PAY ?
« On the one hand information wants to be expensive, because it's
so valuable. The right information in the right place just changes
your life. On the other hand, information wants to be free, because
the cost of getting it out is getting lower and lower all the time.
So you have these two fighting against each other. »
St. Brand – Hacker’s conference 1984

9. Freemium
• « Freemium is a business model by which a
product or service is provided free of charge,
but money (premium) is charged for advanced
features, functionality, or virtual goods. The
word "freemium" is a portmanteau neologism
combining the two aspects of the business
model: "free" and "premium” »

15. Pdf - ePub - AZW
online reader

18. Building a place of attention

22. OpenEdition freemium, for journals
and books
• 100 journals
• 800+ books (16000 in
2020)
• 60+ subscribing librairies
• 66% for publishers
• 33% for the platform,
reinvested at 100% for
the development of new
services

23. « It is a numbers game, so bust out
your Excel spreadsheet. It’s all about
finding things in the margins — lots
of little things rather than one key
thing. »
D. Houston, Dropbox in « Case Studies
in Freemium: Pandora, Dropbox,
Evernote, Automattic
and MailChimp », Gigaom, mars 2010

24. Diversification : the keyword for
sustainable business models
Funding
(gold)

25. Thank you !
pierre.mounier@openedition.org
@piotrr70
http://openedition.org