The Avatar Age. Keynote Introduction by Reuben Steiger at Virtual Worlds West conference in San Jose, CA. October 11, 2007

1. The Avatar Age Entertainment and Advertising in the Future Reuben Steiger CEO, Millions of Us Virtual Worlds West San Jose, CA October 11, 2007

4. What is an Avatar? Now, an online persona In Hindu lore, the earthly form of a God

7. The Programming Grid of the Avatar Age Virtual Worlds Blogs User Created Content Communities Social Networks Younger Older Audience Age

8. Other Worlds 100 Million and Growing. . . . Habbo Hotel: 32 million users Gaia Online: 8.5 million users Zwinktopia: 10 million users Stardoll: 8.5 million users

10. Virtual Worlds From Habitat to Second Life 1985 2005

11. Where it all Began Philo T. Farnsworth: 1928

12. Fast Forward: 2007 Across the Street: 1100 Sansome

13. And So It Began. . . . . The gentle blue glow

14. Meanwhile . . . . . 550 million automobiles by 2002

15. What Happened to Communities?

16. Telling Stories in Virtual Worlds What is Scion City?

17. So that’s how we got here. . . Now how do we go mainstream?

18. Thank You