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PIPPAStephen Kulmar
Founder
RetailOasis
Dover Street Market
Proudly
sponsored by
BigBreakfast
CONFIDENCE
CONFIDENCE COMPETENCE
CONFIDENCE COMPETENCE CASH
CONFIDENCE COMPETENCE CASH CHINA
CONFIDENCE COMPETENCE CASH CHINA
!7
YEAR ON YEAR IMPROVEMENT
2019201820172016201520142013
DENIAL
DESPAIR
ACCEPTANCE
INVEST BELIEVE
REINVEST
GROWTH
!8
$billions
A$0
A$4
A$8
A$12
A$16
2014 2015 2016 2017 2018
4.6
3.83.5
3.1
2.8
10.810.911
10.4
9.8
Bricks & Mortar Online
5 YR CAGR Total Sales 5.4%
5 YR CAGR Online Sales 13.9%
Key strategies
‣ Omni channel capabilities
‣ Investment in top markets
‣ Integrating store & online
‣ Focus on local markets
!9
Key strategies
‣ Interconnected (aka frictionless)
retail strategy
‣ Focus on pro sales
‣ Focus on digital
$billions
A$0
A$30
A$60
A$90
A$120
2014 2015 2016 2017 2018
7.66.8
5.6
4.7
3.8
96.794.1
89
83.8
79.4
Bricks & Mortar Online
5 YR CAGR Total Sales 5.8%
5 YR CAGR Online Sales 19%
!10
$billions
A$0
A$100
A$200
A$300
A$400
2014 2015 2016 2017 2018
22.115.813.712.210.03 296.4285.7282.6274.3266.8
Bricks & Mortar Online
5 YR CAGR Total Sales 3.4%
5 YR CAGR Online Sales 16%
4Q 19 Comp Sales +4.2%
4Q 19 Online Sales +43%
CONFIDENCE COMPETENCE CASH CHINA
CHICKEN OR THE EGG?
CEO
President Snackfoods
President North America
CHRIS BALDWIN
CTO
EVP Technology
VP, Software Dev
JEREMY KING
ELEANOR MORGAN
Location Director
Product Designer
Chief Experience Officer
CEO
President & CEO
Global CMO
Divisional President
MARY DILLON
CONFIDENCE COMPETENCE CASH CHINA
!18
RESTORATION HARDWARE
Cumulative CAPEX 2015-18: $400m
ROI: 18.5%
!19
RESTORATION HARDWARE
Sales: $100m
Contribution Margin: 28%
Capital Investment: $50m
Payback: 20months
New York Design Gallery
!20
Seed Round Apr’15 $1.1m
Series A Oct ‘15 $7m
Series B Jul ‘16 $13m
Venture Round Aug ‘17 $9m
Series C Mar ‘18 $34m
OUTDOOR VOICES - RAISED $64M TOTAL IN
FUNDING SINCE SEED ROUND
drexler ventures
Google Ventures
9 stores, 2018 turnover: $15M +
!21
CVS HEALTH
5YR CAGR: 8.1%
2018: $70b acquisition of Aetna,
American managed Health Insurance
Increased capital expenditure coverage
from 1.8x to as high as 5x in 2017 to
aid transition from retailer to
integrated health provider
CONFIDENCE COMPETENCE CASH CHINA
!23
•7,000 DCs
•100 drone bases
•Initial fleet of 20 AI
enabled delivery robots
JD.COM
!24
Alibaba
World’s fastest streaming
processing platform:
Singles shopping day 2018:
‣ 325,000 transactions 

per second
‣ $10b first hour
‣ $30b in one day
!25
Alibaba’s Hema grocery
stores are shopped by
app whether in-store or
at home
Hema Grocery Store
!26
Launched as a messaging
app in 2011
850m active monthly users
Now offers what Facebook,
WhatsApp, Messenger,
Amazon, ApplePay & Uber
offer combined
WeChat
CONFIDENCE COMPETENCE CASH CHINA
want to join us next year?
Level 4, 1a Rialto Lane, Manly NSW 2095 retailoasis.com02 9976 6222
enquire@retailoasis.com
NRF Big Show + Retail Study Tour: January 2020

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