Mark Teperson is the Chief Digital Officer at Accent Group. Here are his key trends from the RetailOasis NYC Study Tour and NRF Big Show

1. XX
PIPPAMark Teperson
ChiefDigitalOfficer
Accent Group
Louis Vuitton Mens Pop-Up
Proudly
sponsored by
BigBreakfast

2. “Innovation when done properly is a heroic act,
it requires deep consumer insight, imagination & courage”

3. Population
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
Year
FY12 FY14 FY16 FY18 FY20 FY22 FY24 FY26 FY28 FY30 FY32
Next 5 Years
Gen Y leading
10 - 15 Years
Gen Z overtake
Gen Y
5 - 10 Years
Gen Y leading
Last 5 Years
Gen Y overtake
Boomers
Generational change is driving a structural shift in the market
GenZ (’96-10)
GenY (’77-’95)
GenX (’55-’76)
Baby Boomer (’46-’54)
GenAlpha (post 2010)
Builders (pre 1945)

4. 0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Builders Boomers GenX GenY GenZ
47%
36%
32%
27%
17%
Purchased online in the last 4 weeks
GenZ is 1.7x more
likely to purchase
online than Baby
Boomers
GenZ will grow from 13% of
population in 2017 to 20%
of population by 2022.
Source: Roy Morgan
Total Population: +14
55 - 73
years old
74+
years old
43 - 54
years old
24 - 42
years old
10 - 23
years old

5. “The next decade will be won dominated by companies that master
data-driven customer experiences.”

6. Digitise the
Value Chain
Measure
Impact & Influence
Loyalty grants
access to major
experience
moments
Forces shaping [NEW] retail
[Leverage][Codify] [Exchange]

7. m2
mile2TempleTemporary [Agile]

8. Louis Vuitton Pop-up [Chrome Hearts]

9. B8ta
stores through
the lens of digital
Physical landing pages
Impressions per product
Touch per product
Demonstration per
product

10. Digitise the
Value Chain
Measure
Impact & Influence
Loyalty grants
access to major
experience
moments
Forces shaping [NEW] retail
[Leverage][Codify] [Exchange]

11. Nordstrom Local

12. Nordstrom & Amazon
amazon 4-star

13. Digitise the
Value Chain
Measure
Impact & Influence
Loyalty grants
access to major
experience
moments
Forces shaping [NEW] retail
[Leverage][Codify] [Exchange]

14. Nike SNKRS APP

15. 400,000 members
$100 annual subscription
95% of revenue
generated from
members
Restoration Hardware
Complimentary interior design
Concierge to manage orders
Pre access to events
25% off full price & 20% off sale
merchandise

16. “Innovation when done properly is a heroic act,
it requires deep consumer insight, imagination & courage”

17. want to join us next year?
Level 4, 1a Rialto Lane, Manly NSW 2095 retailoasis.com02 9976 6222
enquire@retailoasis.com
NRF Big Show + Retail Study Tour: January 2020