2. • Introductions by you
• What social media is
• Facebook
• Twitter
• YouTube
• Blogging
• Pinterest
• Case Studies
• Monitoring
3. Let’s Watch a Video
http://www.youtube.com/watch?v=x0EnhXn5boM&feature=plcp
4. What is Social Media?
Social media is media designed to be disseminated through social
interaction, created using highly accessible and scalable publishing
techniques. Social media uses Internet and web-based
technologies to transform broadcast media monologues (one to
many) into social media dialogues (many to many). It supports the
democratization of knowledge and information, transforming people
from content consumers into content producers…… Businesses
also refer to social media as user-generated content (UGC) or
consumer-generated media (CGM). Social media utilization is
believed to be a driving factor in the idea that the current period in
time will be defined as the Attention Age. Source: Wikipedia.com
OR…. a way to have a conversation with your audience
9. Why have a page?
To promote your organisation and it’s services
To increase awareness
To reach people globally
To increase the number of people you reach
To tell customers about new products/services
To get feedback on products/services
To create a community for your organisation
To engage your customers
To build a relationship with your audience
To make your customers feel loved!
23. Twitter is Growing
– 383 million people have Twitter accounts
– Average age on Twitter is 39 Years Old
– 10 Million Brits are on Twitter
– UK is the 4th largest country using Twitter
– 80% of users are on their mobiles
24. Twitter Usage
Source: Mashable.com
March 2010 statistics
25. Twitter Usage
Source: Mashable.com March
2010 statistics
37. What is a Blog?
A blog (a blend of the term web log) is a type of website or part of
a website. Blogs are usually maintained by an individual with regular
entries of commentary, descriptions of events, or other material such as
graphics or video. Entries are commonly displayed in reverse-
chronological order. Blog can also be used as a verb, meaning to
maintain or add content to a blog.
Most blogs are interactive, allowing visitors to leave comments and
even message each other via widgets on the blogs and it is this
interactivity that distinguishes them from other static websites.
Many blogs provide commentary or news on a particular subject; others
function as more personal online diaries. A typical blog combines text,
images, and links to other blogs, Web pages, and other media related
to its topic. The ability of readers to leave comments in an interactive
format is an important part of many blogs. Most blogs are primarily
textual, although some focus on art (Art blog), photographs
(photoblog), videos (video blogging), music (MP3 blog), and audio
(podcasting). Microblogging is another type of blogging, featuring very
short posts. Source: wikipedia.com
43. How FourSquare Works…
• You create a deal
• When people check into your place they can claim the deal
Why Use it?
• People have to go to your venue to claim it
• People can recommend your venue to others’
• FourSquare can be linked up to Facebook for users
44.
45. Pinterest is a virtual Pin board
• Organize and share photos and videos you find on the web!
• Browse pin boards created by others and find your way through
vertical subjects
• “Repin” (repost) items on your pin board that you find on othersʼ
• Create groups & contribute to othersʼ groups
48. You Should know that
Social Media is….
- HARD WORK
- PART OF MARKETING
- NOT A SILVER BULLET
- A WAY TO PROMOTE
- SOMETHING THAT TAKES TIME
49. Case Studies
Arizona Office of Tourism Facebook Campaign
AOT created a variety of Facebook Ads for different
promotions, giveaways, and local events. They ran ads to
promote their Facebook Page and to specific destinations
on their website depending upon the initiative. In each case,
they created excitement about the promotion in the ads and
followed through with consistent messaging in the landing
pages
Results
• 8 times more clicks to the landing page than paid search
efforts
• 27% conversion rate for Arizona Visitors Guide requests
• 17% conversion for email newsletter opt-in
• Overall, 89% of the total online marketing traffic comes to
promotions from Facebook Ads
http://ads.ak.facebook.com/ads/FacebookAds/AOT_CaseStudy.pdf
50. Case Studies
One of the Entries
http://www.youtube.com/watch
?v=xUFm8CJWJ14
Queensland Best Job in The World
Using Facebook, Twitter, YouTube, newspaper classifieds and their
website to generate the interest.
Results
• 34,680 job applications from 197 countries
• $390 Million AUD of publicity
• Australia tourism down, but Queensland tourism up 20%
• 82% increase in resort bookings
• 50% of Australia trips now include a Queensland component
57. Content
VERY IMPORTANT
1. Develop a content calendar
2. Add Value
3. Be Consistent
4. Stick to your purpose
5. Story Tell
6. Be real
7. Be authentic
58. Integrating Social Media
1. Add your social media icons to:
1. Your email signature & your team’s
2. Your website – on every page, not just on one
2. Promote other social media links on your social media, eg Twitter on
Facebook
3. Promote your social networks in your current marketing
4. Integrate your on and off line marketing
5. Make it easy for people to contact you online
6. Use your online marketing materials offline and vice versa
7. Look at what you have already created, eg newsletters, posters,
flyers etc. and reuse them
8. Make it part of your marketing plan
9. Make someone responsible for it
10. Use it to build relationships
59. Other Resources for Ideas & Tips
Websites
www.hubspot.com
www.mashable.com
www.socialmediaexaminer.com
www.allfacebook.com
Social media management tools
www.tweetdeck.com
www.hootsuite.com
www.ping.fm
www.sendible.com
www.postplanner.com
www.bufferapp.com