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Tourism and social media

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Social Media for Tourism

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• Introductions by you
• What social media is
• Facebook
• Twitter
• YouTube
• Blogging
• Pinterest
• Case Studies
• Monit...

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Let’s Watch a Video
http://www.youtube.com/watch?v=x0EnhXn5boM&feature=plcp

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Tourism and social media

  1. 1. Social Media for Tourism
  2. 2. • Introductions by you • What social media is • Facebook • Twitter • YouTube • Blogging • Pinterest • Case Studies • Monitoring
  3. 3. Let’s Watch a Video http://www.youtube.com/watch?v=x0EnhXn5boM&feature=plcp
  4. 4. What is Social Media? Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers…… Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). Social media utilization is believed to be a driving factor in the idea that the current period in time will be defined as the Attention Age. Source: Wikipedia.com OR…. a way to have a conversation with your audience
  5. 5. What is Social Media?
  6. 6. Video: Is social networking worth it http://www.youtube.com/watch?v=ypmfs3z8esI&list=UULC9cX5GntaQmTS F6hTqrzA&index=5&feature=plcp
  7. 7. Are you convinced yet? People use the internet to make purchase decisions and recommendations to others
  8. 8. ®
  9. 9. Why have a page?  To promote your organisation and it’s services  To increase awareness  To reach people globally  To increase the number of people you reach  To tell customers about new products/services  To get feedback on products/services  To create a community for your organisation  To engage your customers  To build a relationship with your audience  To make your customers feel loved!
  10. 10. Differences between Facebook Accounts
  11. 11. Types of Facebook Accounts - Profile
  12. 12. Types of Facebook Accounts - Group
  13. 13. Types of Facebook Accounts - Page
  14. 14. Types of Facebook Accounts - Page
  15. 15. Facebook Places
  16. 16. Page updates appear in news feeds of fans
  17. 17. Promote Events
  18. 18. Grow A Community
  19. 19. Facebook Ad’s
  20. 20. Stats on Page Likers
  21. 21. React in real time Started on Feb 3, Fans on Feb 10th = 2322
  22. 22. ®
  23. 23. Twitter is Growing – 383 million people have Twitter accounts – Average age on Twitter is 39 Years Old – 10 Million Brits are on Twitter – UK is the 4th largest country using Twitter – 80% of users are on their mobiles
  24. 24. Twitter Usage Source: Mashable.com March 2010 statistics
  25. 25. Twitter Usage Source: Mashable.com March 2010 statistics
  26. 26. Top Tweeters! Source: Twittercounter.com
  27. 27. Customise your page
  28. 28. Search for Responsible Tourism
  29. 29. Search for “responsible tourism” within 100miles of London
  30. 30. Customer Service
  31. 31. Why YouTube?
  32. 32. Why YouTube?
  33. 33. Search for Tourism
  34. 34. Viral Potential http://www.youtube.com/watch?v=4-94JhLEiN0
  35. 35. Blogging
  36. 36. What is a Blog? A blog (a blend of the term web log) is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse- chronological order. Blog can also be used as a verb, meaning to maintain or add content to a blog. Most blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites. Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability of readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art (Art blog), photographs (photoblog), videos (video blogging), music (MP3 blog), and audio (podcasting). Microblogging is another type of blogging, featuring very short posts. Source: wikipedia.com
  37. 37. Is Anyone Using Blogs?
  38. 38. Why Visit a Blog? Source: http://www.slideshare.net/crbrook/state-of-the-blogosphere-2011
  39. 39. Consumers & Blogs Source: http://www.slideshare.net/crbrook/state-of-the-blogosphere-2011
  40. 40. Consumers & Blogs Source: http://www.slideshare.net/crbrook/state-of-the-blogosphere-2011
  41. 41. How FourSquare Works… • You create a deal • When people check into your place they can claim the deal Why Use it? • People have to go to your venue to claim it • People can recommend your venue to others’ • FourSquare can be linked up to Facebook for users
  42. 42. Pinterest is a virtual Pin board • Organize and share photos and videos you find on the web! • Browse pin boards created by others and find your way through vertical subjects • “Repin” (repost) items on your pin board that you find on othersʼ • Create groups & contribute to othersʼ groups
  43. 43. How Pinterest Works http://youtu.be/IQlJovBEvew
  44. 44. You Should know that Social Media is…. - HARD WORK - PART OF MARKETING - NOT A SILVER BULLET - A WAY TO PROMOTE - SOMETHING THAT TAKES TIME
  45. 45. Case Studies Arizona Office of Tourism Facebook Campaign AOT created a variety of Facebook Ads for different promotions, giveaways, and local events. They ran ads to promote their Facebook Page and to specific destinations on their website depending upon the initiative. In each case, they created excitement about the promotion in the ads and followed through with consistent messaging in the landing pages Results • 8 times more clicks to the landing page than paid search efforts • 27% conversion rate for Arizona Visitors Guide requests • 17% conversion for email newsletter opt-in • Overall, 89% of the total online marketing traffic comes to promotions from Facebook Ads http://ads.ak.facebook.com/ads/FacebookAds/AOT_CaseStudy.pdf
  46. 46. Case Studies One of the Entries http://www.youtube.com/watch ?v=xUFm8CJWJ14 Queensland Best Job in The World Using Facebook, Twitter, YouTube, newspaper classifieds and their website to generate the interest. Results • 34,680 job applications from 197 countries • $390 Million AUD of publicity • Australia tourism down, but Queensland tourism up 20% • 82% increase in resort bookings • 50% of Australia trips now include a Queensland component
  47. 47. Case Studies http://www.youtube.com/watch?v=7-Mq9HAE62Y
  48. 48. Case Studies
  49. 49. How to Research www.facebook.com/ads/create
  50. 50. How to Research http://twitter.com/#!/search-advanced
  51. 51. How to Research www.google.com/trends www.google.com - blogs
  52. 52. Watch…. www.google.com/alerts www.socialmention.com
  53. 53. Content VERY IMPORTANT 1. Develop a content calendar 2. Add Value 3. Be Consistent 4. Stick to your purpose 5. Story Tell 6. Be real 7. Be authentic
  54. 54. Integrating Social Media 1. Add your social media icons to: 1. Your email signature & your team’s 2. Your website – on every page, not just on one 2. Promote other social media links on your social media, eg Twitter on Facebook 3. Promote your social networks in your current marketing 4. Integrate your on and off line marketing 5. Make it easy for people to contact you online 6. Use your online marketing materials offline and vice versa 7. Look at what you have already created, eg newsletters, posters, flyers etc. and reuse them 8. Make it part of your marketing plan 9. Make someone responsible for it 10. Use it to build relationships
  55. 55. Other Resources for Ideas & Tips Websites www.hubspot.com www.mashable.com www.socialmediaexaminer.com www.allfacebook.com Social media management tools www.tweetdeck.com www.hootsuite.com www.ping.fm www.sendible.com www.postplanner.com www.bufferapp.com
  56. 56. Questions www.responsibletravel.com

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