Sure, Raymond “Red” Reddington of The Blacklist may be the baddest you-know-what on the block, but as a content marketer, he’d be … just bad.

1. Why Raymond “Red” Reddington
Would Make a Lousy Content Marketer
Photo by NBC

2. What’s not to love about
Red Reddington?

3. He’s smart.
Photo by NBC

4. He’s smooth.
Photo by NBC

5. He’s a serious badass.
Photo by NBC

6. But as a content marketer?

7. Photo by NBC

8. Why?

9. 1. He’s an enigma.
Successful content
marketers are
transparent.
Takeaway:
Be human. Share your
stories. Your audience can’t
be loyal towards someone
they don’t feel they know on
a personal level.
Photo by NBC

10. 2. He only looks out for himself.
Successful content
marketers serve
their audiences.
Takeaway:
Be a champion for your tribe.
Make sure that everything
you do is for the greater good
of your audience — and not
just potential clients.
Photo by NBC

11. 3. He never stays in one place.
Successful content
marketers are
consistent.
Takeaway:
Be consistent in your topics,
your timing, your tone. If
your audience is going to
trust you, they need to know
they can rely on you in
matters big and small.
Photo by NBC

12. To Sum Up …
• Be transparent.
• Serve your audience.
• Be consistent.

13. Sorry, Red!
Photo by NBC

14. resonancecontent.com