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Nigeria Beer Market Insights 2012
1. Nigeria Beer Market Insights 2012
Report Details:
Published:September 2012
No. of Pages: 57
Price: Single User License – US$11792
Product Synopsis
A detailed market research report on the Nigeria beer industry. Researched and published by
Canadean.
Introduction and Landscape
Why was the report written?
This report comprises high level market research data on the Nigeria beer industry, published by
Canadean. The report covers total market (on- and off-premise) and includes valuable insight and
analysis on beer market trends, brands, brewers, packaging, distribution channels, market
valuation and pricing.
What makes this report unique and essential to read?
The Nigeria Beer Market Insight report is designed for clients needing a quality in-depth
understanding of the dynamics and structure of the Beer market. The report provides a much more
granular and detailed data set than our competitors. All data has been researched, brand
upwards, by an experienced ''on-the-ground'' industry analyst who conducts face-to-face
interviews with key producers, leading companies in allied industries, distributors and retailers.
Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the
dynamics and structure of the Nigeria Beer industry. Data includes volumes from 2007 to 2011,
plus forecasts for 2012, enabling historical and current trend analysis.
This report provides readers with in-depth market segmentation: mainstream, premium, super
premium, discount, alcoholic strength, local segmentation, and beer type.
This report provides data and analysis of the performance of both domestic and imported brands
and reports on new product activity in 2011.
This report provides an analysis of industry structure, reports on company volumes and contains
brewer profiles for ten major brewers.
2. This report provides distribution channel data (on- vs off-premise) and discusses the latest trends
in the key sub-channels. Packaging data includes consumption volumes by pack material, type,
size, refillable vs non-refillable and multi-serve vs single serve. Market valuation data and pricing
data, including beer consumption by price segment/distribution channel and selected consumer
beer prices, are also included.
Key Market Issues
The on-going ban on imported beer gives free reign to locally based brewers- Consolidated
Breweries, Nigerian Breweries and Guinness Nigeria- which all participated in the on-going market
expansion last year.
A negative impact on the beer market is the increasing attention being given to wine, which is
perceived as healthier. Local wine processing is underdeveloped and expensive, presenting a
good opportunity for foreign options.
Nigeria is an attractive proposition for investors; however entry into the beer market is not easy as
it is closely controlled by two powerful brewery groups: Heineken and Diageo.
The spirits category is served by local and international products with the availability of cheap
single-serve sachets of local spirits providing market access for low income consumers.
Import volume in Nigeria is very small, accounting for much less than half a percent of
consumption. Imports are mainly transit brands as the importation of all beer (amongst other
products) has been prohibited since 2003.
Key Highlights
With a population in excess of 155 m people, Nigeria is the most populous country in Africa, with
45% of the population being under 15 years of age. At the same time, beer consumption sits at
under 10 liters per capita, which is low by international standards, and this situation offers ample
room for significant market expansion.
There was just one major new product launch last year (Harp Lime from Guinness Nigeria) in both
a 33cl glass bottle and similar sized can. In addition, there were several new pack presentations.
The market is partitioned into super premium, premium, mainstream and discount segments on
the one hand, and split between lager and stout/dark ale on the other
Despite the size of the Nigerian beer market, the number of available brands is quite limited, with
just 20 brands account for nearly 99% of consumption.
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Major points covered in Table of Contents of this report include
Market Context
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
Market Parameter Tables
Population Size and Growth 1983-2014F
Economic Indicators 2003-2013F
Legislation and Taxation Tables
Table 1.5.1 - Taxation Base
Table 1.5.2 - Historical Excise Rates of Beer
Table 1.5.3 - Legal Controls on Beer
Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011
Market Background Briefing
Beer Definitions by Type - Local Segmentation
Beer Definitions by Type - Standard Price Segmentation
Beer Definitions by Type - Alcoholic Strength
Beer Definitions by Type - Beer Type
Beer Definitions by Type - Local, National and International
Market Update
Beer Key Facts
Market Size
Growth
Market Value
Segmentation 2011
Distribution 2011
Packaging 2011
Market Commentary
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
Top 10 Beer Brands - Volume, 2009-2011
Top 10 International Premium and Superpremium Beer Brands - Volume, 2009-2011
Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity
Chart - Leading Brewers/Importers, 2011
Market Structure
4. Brewers
Chart - Consumption by Pack Material/Type, 2011
Packaging Trends
Chart - Distribution by Channel, 2011
Chart - Consumption by Price Segment, 2011
Market Valuation and Pricing
Beer Market Valuation (Local Currency), 2010-2012F
Distribution Trends
Distribution and Pricing Tables
Table 3.4.1 - Outlet Universe For Beer - Number/% Share, 2007-2011
Table 3.9 - Trade Margin Build-Up Model
Table 3.10.1 - Selected Consumer Beer Prices: Off-Premise, 2010-2012
Table 3.10.2 - Selected Consumer Beer Prices: On-Premise, 2010-2012
Beer Data Tables
Commercial Beverage Consumption - per Capita - Litres, 2001-2012F
Commercial Beverage Consumption - per Capita - % Share, 2001-2012F
Commercial Beverage Consumption - per Capita - Growth, 2001-2011
Commercial Beverage Consumption - Million Litres, 2001-2012F
Alcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012F
Beer Production/Trade/Consumption, 2001-2012F
Beer Production/Trade/Consumption - Growth, 2001-2012F
Consumption of FABs and Cider, 2001-2012F
Beer Foreign Trade By Country (Imports), 2008-2012F
Beer Foreign Trade By Country (Exports), 2008-2012F
Beer Market Valuation (Local Currency), 2010-2012F
Beer Consumption by Local Definition, 2008-2012F
Beer Consumption by Standard Price Segmentation, 2008-2012F
Beer Consumption by Alcoholic Strength, 2008-2012F
Beer Consumption by Type, 2008-2012F
Beer Consumption by Geographic Scope, 2008-2012F
Beer All Trademarks, 2007-2011
Beer Brands by Local Definition, 2007-2011
Beer Brands by Standard Price Segment, 2007-2011
Beer Brands by Alcoholic Strength, 2007-2011
Beer Brands by Type, 2007-2011
Beer Imported Brands by Origin, 2007-2011
Beer Licensed Brands, 2007-2011
Beer Trademark Owners, 2007-2011
Beer Local Operators, 2007-2011
Beer Leading Brewers/Importers, 2007-2011
Beer Consumption by Pack Mix: Refillability/Type/Pack/Size, 2008-2012F
Beer Distribution: On vs Off Premise, 2008-2012F
