The document provides an overview and analysis of the frozen food market in India from 2010 to 2017. Some key points: - The Indian frozen food market is growing at a double-digit compound annual growth rate and is expected to double in value and more than double in volume by 2017 from 2012 levels. - Frozen vegetables and snacks make up over 65% of the market share in 2012 and this is expected to increase to around 75% by 2017. - Packet sizes between 301-500 grams are the most popular across different frozen food segments.

1. India Frozen Food (Poultry, Fish/Seafood, Red Meat,
Dessert, Snacks and Vegetable) Market, Volume &
Forecast to 2017
Renub Research
www.renub.com
Published: March, 2013
Copyright © 2013 Renub Research – All Rights Reserved

2. © Renub Research Page 2 of 17
India Frozen Food Sector Analysis
India Frozen Food market is growing with a double digit CAGR for the period of 2013 to 2017.
It is expected that India frozen food market is going to double by 2017 from its current
market size in 2012. Even in terms of volume consumption India Frozen Food volume is going
to be more than double by 2017 from its current market size of 2012.
Frozen Food Market Shares: Frozen Vegetables and Frozen Snacks together contributes more
than 65% of market share for the year 2012 and it is expected to increase further to approx
75% by 2017.
Frozen Food Volume Share: Frozen Vegetables and Frozen Snacks together contributes more
than 85% volume share for the year 2012 and it is expected to increase further to more than
90% by 2017.
Frozen Food Packet Size Range: Packet size of 301-500 Gram is the most popular range in all
the segments. Whereas second most popular range is 0-300 Gram in all the segments expect
frozen fish/seafood products.
In order to grab the more and more market share companies are launching new products
every quarter and making innovative marketing strategies.
Renub Research study titled “India Frozen Food (Poultry, Fish/Seafood, Red Meat, Dessert,
Snacks and Vegetable) Market, Volume & Forecast to 2017” provides a comprehensive
assessment of the fast-evolving, high-growth India frozen food Market. This 99 page report
with 44 Figures and 26 Tables provides information on frozen food market and market share
by value & volume, frozen food products segmentation by value and volume, frozen food
products segmentations by packet value and volume; with key companies’ strategies in India
frozen food market. This report also identifies the key growth drivers and challenges of the
industry. Primary research on consumer preferences of various packet sizes of frozen food
products captured in this report.

3. © Renub Research Page 3 of 17
India Frozen Food covered in this report has been studied from following view points:
 Primary Research - Consumer Survey on Preferences of Packet Sizes of Frozen Foods in
Indian Market
 India Frozen Food Market Value (2010 – 2012) and Forecast (2013 – 2017)
 India Frozen Food Market Value Share (2010 – 2012) and Forecast (2013 – 2017)
 India Frozen Food Market Volume (2010 – 2012) and Forecast (2013 – 2017)
 India Frozen Food Market Volume Share (2010 – 2012) and Forecast (2013 – 2017)
 By Value - India Frozen Food Product Market Segmentation (Poultry, Fish/Seafood, Red
Meat, Dessert, Snacks and Vegetable) for Year (2010 – 2012) and Forecast (2013 – 2017)
 India Frozen Food Market Analysis by Packet Size (0-300 Gram, 301-500 Gram, 500
Gram-1 Kg, More than 1 Kg) for Year (2010 – 2012) and Forecast (2013 – 2017)
 India Frozen Food Market Segmentation Analysis by Packet Size (0-300 Gram, 301-500
Gram, 500 Gram-1 Kg, More than 1 Kg) for Year (2010 – 2012) and Forecast (2013 –
2017)
 By Packet Size Market Value - India Frozen Food Product Segmentation (Meat, Dessert,
Fish/Seafood, Snacks and Vegetable) for Year (2010 – 2012) and Forecast (2013 – 2017)
 By Volume - India Frozen Food Product Market Segmentation (Poultry, Fish/Seafood,
Red Meat, Dessert, Snacks and Vegetable) for Year (2010 – 2012) and Forecast (2013 –
2017)
 By Packet Size Volume - India Frozen Food Product Market Segmentation (Meat,
Fish/Seafood, Dessert, Snacks and Vegetable) for Year (2010 – 2012) and Forecast
(2013 – 2017)
 India Frozen Food Volume Analysis by Packet Size (0-300 Gram, 301-500 Gram, 500
Gram-1 Kg, More than 1 Kg) for Year (2010 – 2012) and Forecast (2013 – 2017)
 India Frozen Food Market Segmentation Analysis by Packet Size Volume (0-300 Gram,
301-500 Gram, 500 Gram-1 Kg, More than 1 Kg) for Year (2010 – 2012) and Forecast
(2013 – 2017)
 Key Drivers and Challenges of India Frozen Food Market
 Key Companies Strategies in Indian Frozen Food Market

4. © Renub Research Page 4 of 17
Data Sources
This report is built using data and information sourced from proprietary databases, primary
and secondary research and in-house analysis by Renub Research team of industry experts.
Primary sources include face to face surveys and telephone interviews with industry experts.
Secondary sources information and data has been collected from various printable and non-
printable sources like search engines, News websites, Government Websites, Trade Journals,
White papers, Government Agencies, Magazines, Newspapers, Trade associations, Books,
Industry Portals, Industry Associations and access to more than 500 paid databases.

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© India Frozen Food (Poultry, Fish/Seafood, Red Meat, Dessert, Snacks and Vegetable)
Market, Volume & Forecast to 2017
Renub Research, 2013
Edition 1.0
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Table of Contents
1. Executive Summary
2. Frozen Food: An Overview
2.1 Frozen Food – Key Advantages
2.2 Frozen Food – Key Characteristics
3. Primary Research (Consumer Preferences on Various Packet Size of Frozen Food Products)
3.1 Consumer Preferences among Packet Size of (0–300 Gram, 301–500 Gram, 501 Gram – 1 Kg,
More than 1 Kg) Frozen Chicken Product
3.2 Consumer Preferences among Packet Size of (0–300 Gram, 301–500 Gram, and 501 Gram – 1
Kg, More than 1 Kg) Frozen Sea Food Product
3.3 Consumer Preferences among Packet Size of (0–60 ML, 61–120 ML, 121–250 ML, 251–500
ML, More than 500 ML) Frozen Dessert Product
3.4 Consumer Preferences among Packet Size of (0–300 Gram, 301–500 Gram, 501–750 Gram,
More than 750 Gram) Frozen Snack Product in India
3.5 Consumer Preferences among Packet Size of (0–300 Gram, 301–500 Gram, 501–750 Gram,
More than 750 Gram) Frozen Vegetables Products
3.6 What is your Age-group (1–20 Year, 21–30 Year, 31–40 Year, 41–50 Year, More than 50
Year)?
4. India Frozen Food Market Analysis – By Value
4.1 India Frozen Food Market Value & Forecast
4.2 India Frozen Food Market Value Share & Forecast
5. India Frozen Food Market Segmentation – By Value
5.1 Frozen Poultry Market Value & Forecast
5.2 Frozen Fish/Seafood Market Value & Forecast
5.3 Frozen Red Meat Market Value & Forecast
5.4 Frozen Dessert Market Value & Forecast
5.5 Frozen Snacks Market Value & Forecast
5.6 Frozen Vegetable Market Value and Forecast
6. India Frozen Food Market & Market Share Analysis – By Packet Size Value

8. © Renub Research Page 8 of 17
6.1 India Frozen Food Market & Forecast – By Packet Size Value (0–300 Gram, 301–500 Gram,
501 Gram – 1 Kg, More than 1 Kg)
6.2 India Frozen Food Market Share & Forecast – By Packet Size Value (0–300 Gram, 301–500
Gram, 501 Gram – 1 Kg, More than 1 Kg)
7. India Frozen Food Market Segmentation Analysis – By Packet Size Value
7.1 Frozen Meat (0–300 Gram, 301–500 Gram, 500 Gram – 1 Kg, More than 1 Kg) Market Value &
Forecast
7.2 Frozen Fish/Seafood (0-300 Gram, 301-500 Gram, 500 Gram - 1 Kg, More than 1 Kg) Market
Value & Forecast
7.3 Frozen Dessert (0–60 ML, 61–120 ML, 121–250 ML, 251–500 ML, More than 500 ML) Market
Value & Forecast
7.4 Frozen Snacks (0–300 Gram, 301–500 Gram, 500 Gram–1Kg, More than 1 Kg) Market Value &
Forecast
7.5 Frozen Vegetable (0–300 Gram, 301–500 Gram, 500 Gram–1Kg, More than 1 Kg) Market
Value & Forecast
8. India Frozen Food Consumption Volume Analysis
8.1 India Frozen Food Volume Consumption & Forecast
8.2 India Frozen Food Volume Consumption Share & Forecast
9. India Frozen Food Volume Consumption & Volume Consumption Share Analysis – By Packet
Size
9.1 India Frozen Food Volume & Forecast – By Packet Size (0–300 Gram, 301–500 Gram, 501
Gram – 1 Kg, More than 1 Kg)
9.2 India Frozen Food Volume Share & Forecast - By Packet Size (0–300 Gram, 301–500 Gram,
501 Gram – 1 Kg, More than 1 Kg)
10. India Frozen Food Segmentation – By Volume
10.1 Frozen Poultry Consumption Volume & Forecast
10.2 Frozen Fish/Seafood Consumption Volume & Forecast
10.3 Frozen Red Meat Consumption Volume & Forecast
10.4 Frozen Dessert Consumption Volume & Forecast
10.5 Frozen Snacks Consumption Volume & Forecast

9. © Renub Research Page 9 of 17
10.6 Frozen Vegetable Consumption Volume & Forecast
11. India Frozen Food Market Segmentation – By Packet Size Volume
11.1 Frozen Meat Packet Size (0–300 Gram, 301–500 Gram, 500 Gram–1 Kg, More than 1 Kg)
Volume & Forecast
11.2 Frozen Fish/Seafood Packet Size (0–300 Gram, 301–500 Gram, 500 Gram–1Kg, More than 1
Kg) Volume & Forecast
11.3 Frozen Dessert Packet Size (0–60 ML, 61–120 ML, 121–250 ML, 251–500 ML, More than 500
ML) Volume & Forecast
11.4 Frozen Snacks Packet Size (0–300 Gram, 301–500 Gram, 500 Gram–1Kg, More than 1 Kg)
Volume & Forecast
11.5 Frozen Vegetable Packet Size (0–300 Gram, 301–500 Gram, 500 Gram–1Kg, More than 1 Kg)
Volume & Forecast
12. Indian Frozen Food Industry Drivers
12.1 Growth in Freezer Space
12.2 Increasing Nuclear Families and No. of Working Women
12.3 Growth of Organised Retail in Indian Market
12.4 Consumer Expenditures on Food Products
13. Indian Frozen Food Industry Challenges
13.1 Inadequate Frozen Food Distribution Network
13.2 Absence of Comprehensive National Level Policy on Food Processing Sector
13.3 Low Consumer Awareness
14. Key Companies Strategies in India Frozen Food Industry
14.1 Vadilal Industries Ltd
14.2 Mother Dairy
14.3 MacCain Food
14.4 Godrej Tyson Foods Ltd
14.5 Temptation Foods Limited (TFL)
14.6 Venky’s India

10. © Renub Research Page 10 of 17
List of Figures:
Figure 3-1: India – Consumer Preferences (Percent) among Various Packet Size of Frozen Chicken
Product, 2012
Figure 3-2: India – Consumer Preferences (Percent) among the Various Packet Size of Frozen Sea Food
Product, 2012
Figure 3-3: India – Consumer Preferences (Percent) Among the Various Packet Size of Frozen Dessert,
2012
Figure 3-4: India – Consumer Preferences (Percent) among the Various Packet Size of Frozen Snacks
Product, 2012
Figure 3-5: India – Consumer Preferences (Percent) among the Various Packet Size of Frozen Vegetable
Product, 2012
Figure 3-6: India – Survey Respondents Age Group (Percent), 2012
Figure 4-1: India – By Value: Frozen Food Market (Million INR), 2010 – 2012
Figure 4-2: India – By Value: Forecast for Frozen Food Market (Million INR), 2013 – 2017
Figure 4-3: India – By Value: Frozen Food Market Share (Percent), 2010 – 2012
Figure 4-4: India – By Value: Forecast for Frozen Food Market Share (Percent), 2013 – 2017
Figure 5-1: India – By Value: Frozen Poultry Market (Million INR), 2010 – 2012
Figure 5-2: India – By Value: Forecast for Frozen Poultry Market (Million INR), 2013 – 2017
Figure 5-3: India – By Value: Frozen Fish/Seafood Market (Million INR), 2010 – 2012
Figure 5-4: India – By Value: Forecast for Frozen Fish/Seafood Market (Million INR), 2013 – 2017
Figure 5-5: India – By Value: Frozen Red Meat Market (Million INR), 2010 – 2012
Figure 5-6: India – By Value: Forecast for Frozen Red Meat Market (Million INR), 2013 – 2017
Figure 5-7: India – By Value: Frozen Dessert Market (Million INR), 2010 – 2012
Figure 5-8: India – By Value: Forecast for Frozen Dessert Market (Million INR), 2013 – 2017
Figure 5-9: India – By Value: Frozen Snacks Market (Million INR), 2010 – 2012
Figure 5-10: India – By Value: Forecast for Frozen Snacks Market (Million INR), 2013 – 2017
Figure 5-11: India – By Value: Frozen Vegetable Market (Million INR), 2010 – 2012
Figure 5-12: India – By Value: Forecast for Frozen Vegetable Market (Million INR), 2013 – 2017
Figure 6-1: By Packet Size – India Frozen Food Market Share (Percent), 2010 – 2012
Figure 6-2: By Packet Size – Forecast for India Frozen Food Market Share (Percent), 2013 – 2017
Figure 8-1: India – By Volume: Frozen Food Consumption (Metric Tonne), 2010 – 2012
Figure 8-2: India – By Volume: Forecast for Frozen Food Consumption (Metric Tonne), 2013 – 2017
Figure 8-3: India – Frozen Food Volume Consumption Share (Percent), 2010 – 2012
Figure 8-4: India – Forecast for Frozen Food Volume Consumption Share (Percent), 2013 – 2017
Figure 9-1: By Packet Size – India Frozen Food Volume Share (Percent), 2010 – 2012

11. © Renub Research Page 11 of 17
Figure 9-2: By Packet Size – Forecast for India Frozen Food Market Volume Share (Percent), 2013 –
2017
Figure 10-1: India – Frozen Poultry Volume Consumption (Metric Tonne), 2010 – 2012
Figure 10-2: India – Forecast for Frozen Poultry Volume Consumption (Metric Tonne), 2013 – 2017
Figure 10-3: India – Frozen Fish/Seafood Volume Consumption (Metric Tonne), 2010 – 2012
Figure 10-4: India – Forecast for Frozen Fish/Seafood Volume Cosnumption (Metric Tonne), 2013 – 2017
Figure 10-5: India – Frozen Red Meat Volume Consumption (Metric Tonne), 2010 – 2012
Figure 10-6: India – Forecast for Frozen Red Meat Volume Consumption (Metric Tonne), 2013 – 2017
Figure 10-7: India – Frozen Dessert Volume Consumption (Metric Tonne), 2010 – 2012
Figure 10-8: India – Forecast Frozen Dessert Volume Consumption (Metric Tonne), 2010 – 2012
Figure 10-9: India – Frozen Snacks Volume Consumption (Metric Tonne), 2010 – 2012
Figure 10-10: India – Forecast for Frozen Snacks Volume Consumption (Metric Tonne), 2013 – 2017
Figure 10-11: India – Frozen Vegetable Volume Consumption (Metric Tonne), 2010 – 2012
Figure 10-12: India – Forecast for Frozen Vegetable Volume Consumption (Metric Tonne), 2013 – 2017
Figure 12-1: India – Growth in No. of Stores & Freezer Space (Cu.Ft) &, 2010 – 2014
Figure 13-1: Components of Cold Chain Logistics

12. © Renub Research Page 12 of 17
List of Tables:
Table 5-1: Ice-Cream Vs. Frozen Dessert
Table 6-1: By Packet Size – India Frozen Food Market Value (Million INR), 2010 – 2012
Table 6-2: By Packet Size – Forecast for India Frozen Food Market Value (Million INR), 2013 – 2017
Table 7-1: By Packet Size – India Frozen Meat Market Value (Million INR), 2010 – 2012
Table 7-2: By Packet Size – Forecast for India Frozen Meat Market Value (Million INR), 2013 – 2017
Table 7-3: By Packet Size – India Frozen Fish/Seafood Market Value (Million INR), 2010 – 2012
Table 7-4: By Packet Size – Forecast for India Frozen Fish/Seafood Market Value (Million INR), 2013 –
2017
Table 7-5: By Packet Size – India Frozen Dessert Market Value (Million INR), 2010 – 2012
Table 7-6: By Packet Size – Forecast for India Frozen Dessert Market Value (Million INR), 2013 – 2017
Table 7-7: By Packet Size – India Frozen Snacks Market Value (Million INR), 2010 – 2012
Table 7-8: By Packet Size – Forecast for India Frozen Snacks Market Value (Million INR), 2013 – 2017
Table 7-9: By Packet Size – India Frozen Vegetable Market Value (Million INR), 2010 – 2012
Table 7-10: By Packet Size – Forecast for India Frozen Vegetable Market Value (Million INR), 2013 –
2017
Table 9-1: By Packet Size – India Frozen Food Volume Consumption (Metric Tonne), 2010 – 2012
Table 9-2: By Packet Size – Forecast for India Frozen Food Volume Consumption (Metric Tonne), 2013 –
2017
Table 11-1: By Packet Size – India Frozen Meat Volume Consumption (Metric Tonne), 2010 – 2012
Table 11-2: By Packet Size – Forecast for India Frozen Meat Volume Consumption (Metric Tonne), 2013
– 2017
Table 11-3: By Packet Size – India Frozen Fish/Seafood Volume Consumption (Metric Tonne), 2010 –
2012
Table 11-4: By Packet Size – Forecast for India Frozen Fish/Seafood Volume Consumption (Metric
Tonne), 2013 – 2017
Table 11-5: By Packet Size – India Frozen Dessert Volume Consumption (Metric Tonne), 2010 – 2012
Table 11-6: By Packet Size – Forecast for India Frozen Dessert Volume Consumption (Metric Tonne),
2013 – 2017
Table 11-7: By Packet Size – India Frozen Snacks Volume Consumption (Metric Tonne), 2010 – 2012
Table 11-8: By Packet Size – Forecast for India Frozen Snacks Volume Consumption (Metric Tonne),
2013 – 2017
Table 11-9: By Packet Size – India Frozen Vegetable Volume Consumption (Metric Tonne), 2010 – 2012
Table 11-10: By Packet Size – Forecast for India Frozen Vegetable Volume Consumption (Metric Tonne),
2013 – 2017
Table 12-1: India – Expenditure on Food and Non-Alcoholic Beverages (INR %), 2006 & 2011

13. © Renub Research Page 13 of 17
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