1.
EVIDENCE BASED
ENTREPRENEURSHIP

2.
• Lean Launch pad
• Evidence based Entrepreneurship

3.
Why Entrepreneurship
• What problem of the society are you solving
• Technology for the sake of Technology

4.
Start up Story
• Start up fails not because of bad ideas but because they fail to get
customers
• Why start ups fail
1. No Market need
2. Ran out of cash
3. Not the right team

5.
COMMON MISTAKES
• Over estimating the number of potential Customer needs
• Misjudgement in ascertaining the customer need
• Building a solution without talking to the potential customer

6.
The Lean Startup
• Business Model Generation- Alexander Osterwalder
Business Canvas Model is tool that helps you to put whole business
idea on 1 sheet
• Customer Development- Steve Blank
• Agile Engineering-Eric Ries

7.
The Lean Startup
• Business Model Generation- Alexander Osterwalder
Business Canvas Model is tool that helps you to put whole business
idea on 1 sheet

8.
Designed
for: Designed by: Date: Version:
Lean Canvas Rajat and Renu 18 Apr 2022 1st
Problem Solution Uniqu
e
Value
Propos
ition
Unfair Advantage Customer Segments
Existing Alternatives Key Metrics High-
Level
Concept
Channels Early Adopters
Cost Structure Revenue Structure

9.
Designed for: Designed by: Date: Version:
Lean Canvas
Online Business
Incubator
Abhishek & Renu 13 th Apr 1st
Problem Solution Unique Value
Proposition
Unfair Advantage Customer Segments
1. The youth or the person desire
to be an entrepreneur has ideas/
will to do new but have no idea
that something like incubator
can support in taking their ideas
to reality. And so they give up as
its not easy to remain motivated
2. Also this can help them to
network/collaborate
3. Desirous persons have limited
Access
1.Technology leverage 1. There is no such
web portal exist
2. Ease of tapping
bigger market
3. Ease of getting
connected(clients)
1.High Technology cost 1. Budding entrepreneurs
2. Financial Experts
3. Marketing experts
4. Technological/operation experts
5. HR/Mentors
6. VCs/Evangilists
7. Tap websites/ linkedin contacts who
are providing startup support
Existing Alternatives Key Metrics High-Level Concept Channels Early Adopters
1. Physical incubators which are
public/private
2. These are mostly in educational
institutions
3. Mostly people are not aware of
it.
1.Incubatee enrolments
2.Incubatee queries
3.Experts enrolment
4.Experts engagements
5. Interaction between Incubatees and
experts
List your X for Y analogy
(e.g. YouTube = Flickr for
videos)
1.Online surveys/promotion
2.Going to B schools
3.Schools and Universities/Colleges
4.Posting on linkedin
5.B school Faculties
6.
1. Don’t have access to physical
Incubators
2. Need Guidance related to ideas that
they have
3.
Cost Structure Revenue Structure
Website building and hosting
Data management
Salary
Customer acquisition costs- Promotions, visitis to b school/Colleges
Customer will get paid as oer engagement
We can pay the experts by giving them share of the company
VCs
Loans
Subscription model
Long Term-Stake in startups

10.
The Lean Startup- Customer Dev Steve Blank