Ancillary materials for Renee Hobbs textbook in media literacy

1. Chapter 1

2. Media Literacy Definitions
The set of knowledge, skills, and
habits of mind required for full
participation in contemporary media-
saturated society

3. Digital and Media Literacy as a Lifelong Learning Process
Inquiry
Search
Viewing, Reading &
Listening
Curation
Credibility Analysis
Dialogue
Collaboration
Emotional Response
Activism
Citizenhip
Ethical Reasoning
Cultural, Economic,
Political and Social
Understanding
Creativity
Digital Skills
Ethical Reasoning

4. Consider
the Question
What does the term media literacy mean
to you and why is it important in your life?

5. Why It Matters
● An Expanded Form of Literacy
● Protection From Harmful Media
● Advancing Citizenship in a Democracy
● A Critique of Institutional & Social Power

6. 1. Media Literacy Education requires active
inquiry and critical thinking about the
messages we receive and create.
2. Media Literacy Education expands the
concept of literacy (i.e., reading and writing)
to include all forms of media.
3. Media Literacy Education builds and
reinforces skills for learners of all ages. Like
print literacy, those skills necessitate
integrated, interactive, and repeated practice.
4. Media Literacy Education develops informed,
reflective and engaged participants essential
for a democratic society.
5. Media Literacy Education recognizes that
media are a part of culture and function as
agents of socialization.

7. NEIL POSTMAN
Intellectual Grandparent
● Learning needs to be relevant
● Everyone can be an informed media
consumer
● Media can trivialize human experience

8. 1) Authors create media messages for
different purposes.
2) Authors target specific audiences.
3) Interpretations are shaped by the
context in which people receive
them and the context in which they
were produced.
4) Both authors and audiences add
value as part of an economic and
political system.
10 Big Ideas

9. 5) Production techniques are used to
construct messages.
6) The content of media messages
contain values, ideology, and
specific points of view.
7) Messages influence people’s
attitudes and behaviors.
Representation
10 Big Ideas

10. and Realities
8) Messages are selective
representations of reality.
9) Messages use stereotypes to
express ideas and information.
10) People judge the credibility of
media messages using features
like authority and authenticity.
10 Big Ideas

11. Critical Questions of Media Literacy

12. Critical Questions of Media Literacy
1. Who is the author and what is the
purpose?
2. What techniques are used to
attract and hold attention?
3. What lifestyles, values, and points
of view are depicted?
4. How might different people
interpret this message?
5. What is omitted?

13. Time to Reflect
● How is media literacy relevant to
your life right now? How might it be
valuable in your future?
● How might people think and talk
differently about media as they
develop media literacy
competencies?
● What unintended consequences
might media literacy bring into
people’s lives?

14. Create to Learn
Make a Media Literacy
Meme
#MLAction