The document discusses online reputation management strategies. It outlines how reputation management has shifted from being reactive and defensive to proactive engagement online. It recommends building goodwill, engaging in discussions, facilitating advocacy, and aggregating user content to manage reputation positively. The presentation also provides a case study of how JetBlue effectively communicated with customers during a travel issue.
6. | 13 January 2008 | Trainer/s: AN Other, Job title and company | Reputation management
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11. | 13 January 2008 | Trainer/s: AN Other, Job title and company | Communities
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16. | 13 January 2008 | Trainer/s: AN Other, Job title and company | Final thoughts
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Hinweis der Redaktion
Good afternoon ladies and gentlemen, my name is Ged Carroll. I am currently EMEA head of digital at a communications agency called Waggener Edstrom. The firm is headquartered out of the US with 16 offices throughout the world. I realise that you may not have heard of us, and thatâs fine, but you are likely to have heard of some of our clients including Mastercard and Microsoft. Prior to this I worked for Yahoo! t he internet company here in Europe. I also have a blog that focuses on a mix of culture, design and technology. I want to spend the time on this presentation talking to you about online reputation management and in particular providing some ideas on how you can move this process from being reactive dealing with issues as they come up and taking a more positive proactive stance to reputation management. If you have any questions that we donât address around this presentation in our time slot, come and find me during a coffee break. I tend to give better answers after a good strong cup of coffee!
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