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Role of Technology in Real Estate
1. Role of
Technology in Real Estate
Presented by:
Manan Choksi
Regional Director
RE/MAX MGM
2. ď˝ Why Technology is important?
ď˝ What to look for in a technology?
ď˝ Online Reputation Management
ď˝ Social Media Marketing
ď˝ Search Engine Optimization
ď˝ Google Tools
ď˝ Email : Use of Outlook
ď˝ Database Management
ď˝ Proper Listings
3.
4. ď˝ Cost of living keeps on increasing
ď˝ Productivity has to take care of inflation and
ambition
ď˝ Do more in less time : Use technology
ď˝ Improve your image: Increase your sales :
Reputation Management
ď˝ Technology is only important when it
increases your income or reduces your
expenses.
5. ď˝ Should be affordable, easy to use, widely
acceptable, from a good company.
ď˝ How does it help me in making my every day
life easy?
ď˝ Do I have a need for the feature, the new
technology provides?
ď˝ Is it reliable? (will it work when I need it the
most?)
6.
7. ď˝ Customers are online
ď˝ Prospects are online
ď˝ Competitors are online
ď˝ People dissatisfied at you for no reason are
online
ď˝ Future of your company is ⌠online!
8.
9.
10.
11.
12. ď˝ To track your reputation : Google Alert
ď˝ To make your reputation: All the things we
discuss todayâŚ
13.
14.
15.
16.
17.
18. ď˝ Your target should be to have a reputation of
an expert in your :
⌠Geographical farm : for e.g. have maximum content
mentioning the name of your focus area
⌠Commercial / residential: if you specialize then
focus all content on that.
⌠Small news of that area: New opening of shop, new
scheme in that area, even reviews of restaurants
will give you the reputation you need.
19.
20. ď˝ People check everything they find about you
online before meeting you.
ď˝ It takes 20 years to build a reputation and
five minutes to ruin it. If you think about that,
you'll do things differently.â Warren Buffet
21.
22.
23. 23
Relationships
Reputation
Referrals
ď§ Its how we are communicating as a culture
ď§ 1 billion active facebook users
ď§ Its here to stay
ď§ Reach your clients
ď§ Education for all
ď§ Its viral
ď§ Build your online presence
ď§ Its free!
24. Social media is not advertising
Social media is not public relations
Social media is not branding
Social media is not only about technology
25. 25
⢠The party goes on with, or without you.
⢠When you get to the party, listen and mingle
before you talk.
⢠Keep the conversation thread going naturally.
⢠Itâs not all about you.
⢠If people like you and need what you do, they
want to work with you.
28. At A Glance
28
â˘Launched: 2005-
2006
â˘1 billion
â˘Photos: multiple
galleries
â˘Privacy: based on
user settings
â˘Connections
between friends
and acquaintances
â˘Sharing
communication,
photos, updates
â˘Launched: early
2006
â˘500 Million
Users
â˘Photos: profile
picture
â˘Privacy: user
controlled
â˘Primarily used to
push
communication
and updates
â˘Launched: May
2003
â˘100 Million
Users
â˘Photos: profile
picture
â˘Privacy: user
controlled
â˘More
âprofessionalâ
â˘Includes
Executives from
every Fortune
500 company
â˘Less sharing of
photos, updates
29. ď˝ Facebook users in
ď˝ India : 6,03,39,300
ď˝ Mumbai: 59,94,460
ď˝ Ahmedabad : 10,17,280
ď˝ Pune: 21,87,180
Targeting these users is the key !!
(as on 20/10/2012)
30. ď˝ Humans have Facebook profile
⌠Max limit of 5000 friends
ď˝ Groups are friends following similar topic
ď˝ Businesses have Facebook Page
ď˝ You cannot advertise a profile page or a
group.
31. ď˝ All your updates are Public
ď˝ You can choose to make each of your post
either
⌠public
⌠only to friends
⌠friends of friends.
ď˝ For a friend request you get, and you reject it,
he/she becomes your subscriber, who can
view your public updates
33. ď˝ Age
ď˝ Gender
ď˝ Interests
ď˝ Categories
ď˝ Connections of pages etc.
ď˝ Relationship Status
ď˝ Languages
ď˝ Education
ď˝ Workplaces
Paid
40. ď˝ 5 Facebook likes
ď˝ 5 personal message : only 20% of email
messages are opened, while 80% of Facebook
messages are opened.
ď˝ 5 Comments on othersâ status.
41. ď˝ Political comments
ď˝ Religious comments
ď˝ Racist comments
ď˝ Jokes with bad taste
ď˝ Disrespect to women : They are decision
makers for buying a home!
ď˝ Over posting
ď˝ Repulsive photos
ď˝ Remember: there is no dislike button
42.
43. 5 Steps to be more powerful on YouTube
ď˝ Get keyword suggestions from autocomplete
feature
ď˝ Use the Youtube Keyword suggestion tool
ď˝ Add title, description, tags, etc
ď˝ Annotations or notes
ď˝ Try Youtube promoted videos
Free
49. ď˝ Another place people search for content
ď˝ You can present your properties in form of
PPT and send link to prospects
ď˝ You can present your office profile/ BA profile
and bring out points which are your USP
ď˝ For an exclusive project: make one PPT and
share across the network
50. ď˝ Work on scheduling 2 tweets a day
ď˝ Link to your Facebook page
ď˝ Add profile to customized business
directories
ď˝ List Management
Free
51. Rules of Thumb
⢠Be Yourself, Keep It Personal
⢠Be Of Value, Be Helpful
⢠Engage and Inspire
⢠Donât Spam
⢠Donât Over-Tweet
⢠Manage Your Time Using -
Social Networking
51
52. Seven Deadly Sins
⢠Not Listening
⢠Not Being Involved
⢠Self-promoting
⢠Not Adding Value
⢠Not Being Honest
⢠Hard Selling
⢠Over-posting
52
53. ⢠Register on as many social media websites as
possible.
⢠Keep same picture on all sites
⢠Blog, update with content, photos, videos
⢠Traffic to Conversion is key
⢠Manage your Facebook page effectively
54. ď˝ Build a website - Free with Gryphtech
ď˝ Dynamic site gets better ranking
ď˝ Use Slingshot to manage content
ď˝ Write articles : original
ď˝ Blogs - Free
ď˝ Images and graphics
ď˝ Be the face that people recognize
55.
56.
57. ď˝ BG : Before Google
ď˝ AG: After Google
ď˝ Total information which was created from
inception of mankind till 2003 is now created
every 48 hours !
58. ď˝ Get notified via email whenever new content
is available for a particular keyword
ď˝ For example: a builder of your area
ď˝ Lifetime validity !
59. ď˝ News.google.com
ď˝ Scans thousands of websites continuously
ď˝ Choose your favorite subject and design your
page.
60. ď˝ Use them to show locations of your listings
ď˝ Show nearby area of your property
ď˝ Use for showing distances
ď˝ Use for showing directions
66. ď˝ A place to write a lot of text matter
ď˝ Write links to:
⌠Office website
⌠BA website
⌠Property website
ď˝ Will increase SEO of those links
ď˝ Fastest way to become an expert, in just
about anything
67.
68.
69. Positives Negatives
ď˝ It is easy to stay in
touch
ď˝ Documented thing
ď˝ Free, fast and
omnipresent
ď˝ Best form of offline
communication
ď˝ Too many emails
ď˝ Too many junk emails
ď˝ Managing multiple
email accounts
ď˝ Cant search old emails
if computer changes
ď˝ Cant print everything
as paper load will be
too much
Free
70. 1. Outlook express : free with windows
2. MS outlook: with MS office
ď˝ MS Outlook has advanced email
handling features to improve your
efficiency.
71. ď˝ Can sort emails
ď˝ Can delete useless emails
ď˝ Can save emails
ď˝ Search it fast
ď˝ Manage folders
ď˝ Easy search in all saved information
ď˝ Multiple email address setup
72.
73. ď˝ Create a folder for âProcessed Mailâ
ď˝ Create a folder for âTo be Processedâ Mail
ď˝ Follow a 0 mail in Inbox policy
ď˝ Create a task for e-mails
ď˝ Follow accountability process for yourself
74. ⢠Calendar : appointments and
reminders
⢠Tasks: to do lists with
priorities
⢠Contacts: maintain your
address book: your goldmine
⢠Notes: rough information
75. ď˝ 85% people donât back up
outlook data file.
ď˝ Back up outlook data file!
ď˝ Its .pst file, which gets
updated every time you
send and receive.
76. ď˝ You can configure Gmail on your
outlook
ď˝ Gmail reads your email and shows
you advertisements
ď˝ Gmail is not unlimited: after limit
gets over, either you pay or go
through tedious process of deleting
useless messages
ď˝ Gmail doesnât sort emails according
to size, so cant delete heavy
messages
77. ď˝ Offline messages available in
outlook.
ď˝ Doesnât look professional to use
a âfreeâ email ID.
ď˝ A person who canât afford email,
can he give a right advise for a 1
crore property?
78.
79. ď˝ Always use your RE/MAX ID for
communication
ď˝ It has 500 MB storage space.
ď˝ You should have a proper signature which
has all contact information
ď˝ You may use your photo as your email
signature for the first email you send to
customer.
80. ď˝ Past Clients
ď˝ Current Clients
ď˝ Sphere of Influence : Friends, Relatives
ď˝ Geographic Farm
ď˝ Niche Farm
ď˝ Business Owners of Same Area
ď˝ Agents in the area
ď˝ Agents outside the area
82. ⢠Is online filing cabinet to
store any files to be able
to retrieve them with ease
from any computer.
⢠Share your files with
colleagues or clients and
close the sale faster.
83. ⢠Attend every meeting
from the comfort of your
home by using video
conferencing with Skype.
⢠Put up to 10 people in a
virtual meeting,
requiring only a
computer and a webcam.
87. ď˝ Property with an excellent view over looking a
river, sea and a hill.
ď˝ Very upmarket locality.
ď˝ 3 bed room, fully furnished, good wood work.
ď˝ Parking for 2 cars.
88.
89.
90. ⢠Clean homes
⢠No clothes lying
⢠No garbage
⢠Should not be able to determine the property
unless you have exclusive mandate
91. ď˝ Use a good camera
ď˝ Better lighting
ď˝ No cloudy day
ď˝ View from inside
92.
93. ď˝ Buyers require more information e.g.: floor plan,
elevation photos, views, amenities etc.
ď˝ Buyers prefer to see properties over internet and
short list rather than visit each and every option
ď˝ Buyers donât have time
ď˝ Buyers can be outside city or even country.
ď˝ Buyers want to share information with others
94. ⢠Brokers need to:
âmake quality leaflets to give as handouts
to customers
âPromptly respond over email
⢠If they work in network: Technology is critical for
sharing information
⢠Smartphone challenge: using apps to search
properties