Spending time with them, making sure that they are comfortable with you as a person, making sure they're comfortable with your business model to be able to make a deal happen and to make sure that your business model is successful for them.

1. Not About Money
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2. What's going on fellow real estate investors. The last video for the Cash Buyers
List, but not a Cash Buyers List, a Buyers List, because you're gonna be adding
value to be able to scale your business and that's what we've been talking about
for the last two videos. Now we're gonna talk about the one speci c strategy
that I think will take you to another level because it's gonna add a certain level of
value that you may not be thinking of right now, but I promise you it's what
people really want. We've gone through the big why, we've gone through the
goals, you know what your business model is and here's the thing. In reality,
whether its people who are giving you their money, you are building a
relationship with people. It's not about the money, it's about the relationship.
Spending time with them, making sure that they are comfortable with you as a
person, making sure they're comfortable with your business model to be able to
make a deal happen and to make sure that your business model is successful for
them.
Now as you build that relationship, you get to know them more, you're gonna
start knowing, even from some of the rst conversations you have and your
connection with these people what they're like. You're gonna be able to know
their personality type, are they more geared towards some of the numbers or
does it really resonate with them more that you showed them that you care
about what it is. And I'm not saying that you ever put ... You lockup your empathy
at all. You wanna make sure that if you're gonna represent yourself you do
represent yourself, your true self that you do care. You are taking someone's
retirement, you are taking someone's money, their livelihood, a lot of the gains
that they've had. They've spent ton amount of time in their life building up that
nest egg.
Not About Money
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3. The last thing you wanna do is betray that trust. If it's empathy that they're
looking for, make sure you actually have empathy to give them. If they want the
numbers, you know what, maybe shut down that empathy a little bit, even
though you might care and give 'em the straight numbers. Know what they're
looking for because you built the relationship with them.
But the best practice that we're talking about, once you've built that
relationship, is this. You know your model, give them your model. When you're
looking for the right people for your business and you know your model is set in
stone and it's the one that works, whether you're a wholesaler, a ipper, a lease
option person, a buy and hold investor, a multi unit investor, whatever it is that
your model that you like to invest in when you're asking for private money or
you're asking for hard money to fund your deals, to fund your ips, to fund your
wholesales, whatever it is, people want to be told what to do. It's not so much
that they are ... They're not looking to be sold; they're willing to go for something
that someone has absolute con dence in. If you have a model that does not
change at all, it is a proven system, a proven model, you know it's gonna work.
Even if you're starting out and you're borrowing someone else's method, you're
borrowing Keith and Roberta's method for lease options, or whatever else the
case might be, you're borrowing someone else's method for wholesaling, follow
that.
Follow it because it's proven. Because it's proven you're gonna be able to go
with con dence to somebody and say, "This is what I'm going to be able to
deliver to you time and time again." Now obviously there's no guaranties, but
with a proven system, I can't legally obligate myself to being able to get those
returns, but I'm gonna work my ass off to be able to do that for you because of
this proven system. What that does is it allows you to be able to come with
con dence to tell somebody what it is that you have as a business model.
Not About Money
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4. I feel like I'm going around in circles to explain this, but instead of giving that
person the option of how they wanna invest with you, you have a very dedicated
way of doing it. When people go to McDonald's, when people go to any fast food
chain that's out there, when anybody goes to certain, they want the same
expected experience over and over and over and over again, and you need to
deliver that with your business model.
When you're asking for money, they want consistent returns, so have a
consistent business method to provide to them that's going to give them that
return over and over and over and over again. Don't try to be a chameleon for
everybody. Once you dial it in and gure it out, you're just trying to nd those
three to ve people that are gonna help you scale your business. And if there is
going to be a change, make sure it's done with intention and consistency with
how you actually go about changing your business model or scaling it in any way.
With that, this is John; I hope that actually has solidi ed some things for you
that you might have been thinking about. Follow us on Facebook at Real Estate
Investor Wealth Academy. Make sure you're following us,
reiwealthacademy.com. We'd love to see you there. Please let us know, give us
feedback on what I'm doing here. I'd love to hear from you overall. If you're
Roanoke a real estate education group, make sure you're getting involved, get
out there with everybody. Get out there, get after it, get some. I'll see you next
time for the next set of videos for the next secret.
Take it easy.
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Not About Money
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