Simon Melaniphy delivered this presentation to the Business Mania group of entrepreneurs at Bournemouth University on 7th December 2011. It runs through the business lessons Simon learnt whilst setting up and growing Refreshed Media, the award winning full service digital agency

1. Simon Melaniphy [email_address] www.refreshedmedia.com Twitter.com/SimonMelaniphy Twitter.com/RefreshedMedia linkedin.com/in/SimonMelaniphy

6. We’ve worked with clients from… We’ve worked with clients from…

7. Red Funnel – Facebook Advent Calendar

8. Comet – Tweet The Parcel Game

9. BBC Radio 1 Interactive Video Campaign

10. Meetdraw

11. Yodelling Mum

12. Complete Cruise Solution

13. Welcome to our World; Examples of our Work Global Entrepreneurship Week

14. The Emerge Group Global Entrepreneurship Week – 14 th November

15. Welcome to our World; Examples of our Work What’s it like to run a business?

16. The Emerge Group What’s it like to run a business?

17. Welcome to our World; Examples of our Work What makes success?

18. The Emerge Group What 4 qualities helped these people achieve? Vision Belief Determination Passion

19. The Emerge Group Start with the end in mind … but enjoy the journey…and celebrate!

20. The Emerge Group Product specialist The Team – !!!!!!!! MASSIVELY IMPORTANT !!!!!!!! Sales / Marketing / Account Management Accounting & administration Management, Leadership & vision

21. The Emerge Group Keep Learning “ Delayed gratification”

24. The Emerge Group Keep learning

25. The Emerge Group Keep Learning

26. The Emerge Group Keep Learning …from a mentor?

27. The Emerge Group Grow your network

28. The Emerge Group You don’t need money (well perhaps a little!)

29. Welcome to our World; Examples of our Work Things that helped make Refreshed

31. The Emerge Group Look big from the start!

32. The Emerge Group Focus!

33. The Emerge Group Great Team!

34. The Emerge Group Sales & Marketing!

35. The Emerge Group Good accounting and forecasting!

36. The Emerge Group Work hard!

37. The Emerge Group Keep Developing...

38. What is CRO? “ The process of measuring and adapting your website to better suit visitor needs and achieve website objectives.” Visits CRO: Analysis, Measurement, Testing More conversions (sales / leads) “ 39% of companies are dissatisfied with their website conversion rate” ( Econsultancy, 2010)

39. Conversion Rate Optimisation: The Tools Heat Mapping Where do users click? Google Analytics Monitor site usage, traffic sources and conversions Scroll Analysis Identify how far visitors are scrolling down your pages Visitor Videos Analysing visitor session movements on the site Attention & Attraction Analysis Simulating the movement of visitor’s eyes on the page

44. Simon Melaniphy [email_address] www.refreshedmedia.com Twitter.com/SimonMelaniphy Twitter.com/Refreshed_Media linkedin.com/in/SimonMelaniphy SlideShare.net/RefreshedMedia