A short overview given to some non-profit and small business folks on social media and the use of location based services in marketing to drive foot traffic.
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Location Based Marketing & Social Media
1. Evolution of Social Media
& Am I an addict?
Or is my parents investment
paying off?
Shane Lennon
@VirtualCMO
2. My Social Media Profiles
shane lennon > @VirtualCMO + @redshane
If lost access Support my life Utility from Testing but > Old Dormant
Go into time to time â
Meltdown Makes life easier
I have another 50 on the web plus
about 100 more on my iPhone
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 Share photos,
 Share what Share where
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Share ideas
 updates youâre doing
 you are
5. â˘
Whatâs causing this change in
social media?
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 GPS-Enabled Smartphones
24. Check-Ins for Business
Check-Ins Are:
Customer Visits
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Free Advertising
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Customer Data
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25. Why do check-ins matter?
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5 million users
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+ 150,000 new users a
week
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 Facebook
opens
2,500 media mentions check-ins to 500
weekly million members
27. What is location-based marketing?
Location enable marketers to target customers
 according to real preferences at the right time
28. Goals of location-based
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marketing
+ Repeat customer visits
+ New customer visits
+ Word of mouth awareness
+ Smarter marketing
29. Location-based marketing is
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data and insights
⢠Where your customers are
⢠Where else do they visit
⢠How many friends they have
⢠Who they are (demographics)
35. 2. Deliver timely, relevant
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messages to customers
Message customers when
they check in
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⢠Goodwill
⢠Promotional / Bounce backs
⢠SMS/Email/Twitter
Benefits
⢠Affinity
⢠Future visits
⢠Retweets / Awareness
36. 3. Automate personalized
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marketing
Based on check-ins,
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 Examples
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create personalized
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messages for:
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Send thank you messages and
 special rewards to best
 customers (that must be shared
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 â buy one get one free)
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⢠Frequent customers
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If a customer hasnât visited in
⢠New customers
 last 60 days, automatically send
coupon or offer.
⢠Lapsed customers
37. 4. Identify your potential customers
Market to potential customers that visit
competitorsâ locations
39. Bonus: Incorporate location data in
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other marketing efforts
Send the right offers to the right people based
on their check-in history
40. Thank you to the guys
at www.placepunch.com for
allowing me to use some of
their slides and information â
now for 2 slides on PlacePunch
Check them out!
42. PlacePunch enables marketers to:
Ăźďź Build check-in loyalty programs
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Ăźďź Send timely, relevant messages
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Ăźďź Build email list
Ăźďź Learn about customers
www.placepunch.com