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2014 - 2017 Capacity Campaign
Detroit has too much vacant land, 
and too few jobs. 
We have a solution for both. 
And we need your help. Now.
Detroit’s 
Realities 
2014 - 2017 RecoveryPark Capacity Campaign 
Detroit’s Realities 
Our Solution 
Our Pilot Program 
Our Immediate Goals 
Our Financial Needs 
Join Us
Detroit’s Realities 
The amount of vacant land is staggering 
It’s estimated that between 
20 and 40 of the city’s 139 
square miles are vacant. 
For reference, Manhattan, NY 
is 23 square miles. 
» http://www.mlive.com/news/detroit/index.ssf/2009/09/detroit_has_more_vacant_land_t.html 
» http://michiganradio.org/post/detroit-has-tons-vacant-land-forty-square-miles 
» http://en.wikipedia.org/wiki/Manhattan 
2014 - 2017 RecoveryPark Capacity Campaign
Detroit’s Realities 
No one appears to have answers 
“My blunt answer is we don’t, 
at this stage, have an answer 
for the scale of vacant land 
that we have here in the city 
of Detroit” 
- Robin Boyle, chairman of the department of urban planning at Wayne State University 
» http://www.freep.com/article/20120401/NEWS01/204010467/ 
With-so-much-space-so-few-options-Detroit-s-vast-vacant-lots-are-a-burden 
2014 - 2017 RecoveryPark Capacity Campaign
Detroit’s Realities 
Unemployment is equally staggering 
16.4%rate for Detroit 
That’s almost triple the current 
national rate. 
2014 - 2017 RecoveryPark Capacity Campaign 
The current official 
» https://ycharts.com/indicators/detroit_mi_unemployment_rate
Detroit’s Realities 
The real story is unconscionable 
Most unoffical jobless rate estimates 
are twice as high... This means 
200,000 
Detroiters need jobs. 
» http://www.forbes.com/sites/dandiamond/2013/07/05/why-the-real-unemployment-rate-is-higher-than-you-think/ 
2014 - 2017 RecoveryPark Capacity Campaign
2014 - 2017 RecoveryPark Capacity Campaign 
Detroit’s Realities 
Our Solution 
Our Pilot Program 
Our Immediate Goals 
Our Financial Needs 
Join Us 
Our 
Solution
Our solution 
Redefine business and philanthropy 
RecoveryPark is a nonprofit, with an explicit 
mission to launch sustainable, for-profit 
businesses in Detroit: 
Farms Fisheries Foods 
2014 - 2017 RecoveryPark Capacity Campaign
Our solution 
Redefine business and philanthropy 
Take advantage of all available support/ 
financing opportunities: 
Government 
Philanthropic 
Impact investors 
Traditional investment options 
2014 - 2017 RecoveryPark Capacity Campaign
Our solution 
Acquire vacant land and transform it 
Centered around historic Chene Ferry Market 
2014 - 2017 RecoveryPark Capacity Campaign
Our solution 
Employ neighborhood people 
And provide each associate with 
dedicated RecoveryPark: 
Case managers 
Life coaches 
Career coaches 
2014 - 2017 RecoveryPark Capacity Campaign
2014 - 2017 RecoveryPark Capacity Campaign 
Detroit’s Realities 
Our Solution 
Our Pilot Program 
Our Immediate Goals 
Our Financial Needs 
Join Us 
Our Pilot 
Program
Our pilot program 
It’s succeeding and exceeding 
High tunnel on East Grand Boulevard 
Offering 25 varieties of produce 
2014 - 2017 RecoveryPark Capacity Campaign
Our pilot program 
It’s succeeding and exceeding 
2014 - 2017 RecoveryPark Capacity Campaign
Our pilot progrAm 
It’s succeeding and exceeding 
2014 - 2017 RecoveryPark Capacity Campaign
Our pilot progrAm 
What we’ve learned 
Local restaurants will pay a premium 
for our curated produce 
Many other restaurants are on our 
waiting list 
Profits will secure our long-term 
sustainability 
2014 - 2017 RecoveryPark Capacity Campaign
Our pilot program 
What customers are saying 
“I use RecoveryPark for a number of reasons 
ethically and professionally. But the real 
magic is the produce. As a chef, I love local, 
but demand quality. Farmer, Michelle Lutz 
does the same and the results are obvious. 
That’s what separates RecoveryPark Farms.” 
- James Rigato, Executive Chef, The Root Restaurant and Bar 
2014 - 2017 RecoveryPark Capacity Campaign
Our pilot program 
What the press is saying 
“One of the most 
innovative urban 
agriculture efforts 
in Detroit…” 
- John Gallagher & Matt Helms, Detroit Free Press 
» http://www.freep.com/apps/pbcs.dll/article?AID=2014308030063 
2014 - 2017 RecoveryPark Capacity Campaign
2014 - 2017 RecoveryPark Capacity Campaign 
Detroit’s Realities 
Our Solution 
Our Pilot Program 
Our Immediate Goals 
Our Financial Needs 
Join Us 
Our 
immediate 
goals
Our immediate goals 
Capture business opportunities 
Among all of the channels/potential 
customers asking for our products: 
Fine dining restaurants 
Multi-unit restaurant groups 
Local food producers 
2014 - 2017 RecoveryPark Capacity Campaign
Our immediate goals 
Capture business opportunities 
To do so, we need to significantly increase 
our capacity for next growing season: 
Hydroponic glass greenhouses 
Season extending high tunnels 
Soil-based growing 
2014 - 2017 RecoveryPark Capacity Campaign
Our immediate goals 
Restore Chene Ferry Market 
It will be the RecoveryPark headquarters 
Along with our for-profit businesses 
And other like-minded community partners 
2014 - 2017 RecoveryPark Capacity Campaign
2014 - 2017 RecoveryPark Chene-Ferry Market
2014 - 2017 RecoveryPark Capacity Campaign 
Detroit’s Realities 
Our Solution 
Our Pilot Program 
Our Immediate Goals 
Our Financial Needs 
Join Us 
Our 
financial 
needs
our financial needs 
2014 - 2017 support requirements 
Pre-Campaign Planning $2,000,000 
Year one; 2014-2015 $5,100,000 
Year two; 2015-2016 $7,250,000 
Year three; 2016-2017 $2,700,000 
Total $17,050,000 
2014 - 2017 RecoveryPark Capacity Campaign 
$2,000,000 
$15,050,000 
Funds Raised to-Date 
Total Funds Needed
2014 - 2017 RecoveryPark Capacity Campaign 
Detroit’s Realities 
Our Solution 
Our Pilot Program 
Our Immediate Goals 
Our Financial Needs 
Join Us 
We hope 
you’ll join 
us in...
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 
1250 
1000 
750 
500 
250 
0 
2014 - 2017 RecoveryPark Capacity Campaign 
Year 
Jobs 
1,080
Year 1 
2014 - 2017 RecoveryPark Capacity Campaign
Year 3 
2014 - 2017 RecoveryPark Capacity Campaign
Year 5 & beyond 
2014 - 2017 RecoveryPark Capacity Campaign
Russ W. Russell 
Chief Development Officer 
Gary Wozniak 
President & CEO 
313.212.2714 
rrussell@recoverypark.org 
8201 St. Aubin, Suite 200 | Detroit, MI 48211 
313.737.3710 
gwozniak@recoverypark.org 
www.recoverypark.org

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RecoveryPark 2014 to 17 Capacity Campaign

  • 1. 2014 - 2017 Capacity Campaign
  • 2. Detroit has too much vacant land, and too few jobs. We have a solution for both. And we need your help. Now.
  • 3. Detroit’s Realities 2014 - 2017 RecoveryPark Capacity Campaign Detroit’s Realities Our Solution Our Pilot Program Our Immediate Goals Our Financial Needs Join Us
  • 4. Detroit’s Realities The amount of vacant land is staggering It’s estimated that between 20 and 40 of the city’s 139 square miles are vacant. For reference, Manhattan, NY is 23 square miles. » http://www.mlive.com/news/detroit/index.ssf/2009/09/detroit_has_more_vacant_land_t.html » http://michiganradio.org/post/detroit-has-tons-vacant-land-forty-square-miles » http://en.wikipedia.org/wiki/Manhattan 2014 - 2017 RecoveryPark Capacity Campaign
  • 5. Detroit’s Realities No one appears to have answers “My blunt answer is we don’t, at this stage, have an answer for the scale of vacant land that we have here in the city of Detroit” - Robin Boyle, chairman of the department of urban planning at Wayne State University » http://www.freep.com/article/20120401/NEWS01/204010467/ With-so-much-space-so-few-options-Detroit-s-vast-vacant-lots-are-a-burden 2014 - 2017 RecoveryPark Capacity Campaign
  • 6. Detroit’s Realities Unemployment is equally staggering 16.4%rate for Detroit That’s almost triple the current national rate. 2014 - 2017 RecoveryPark Capacity Campaign The current official » https://ycharts.com/indicators/detroit_mi_unemployment_rate
  • 7. Detroit’s Realities The real story is unconscionable Most unoffical jobless rate estimates are twice as high... This means 200,000 Detroiters need jobs. » http://www.forbes.com/sites/dandiamond/2013/07/05/why-the-real-unemployment-rate-is-higher-than-you-think/ 2014 - 2017 RecoveryPark Capacity Campaign
  • 8. 2014 - 2017 RecoveryPark Capacity Campaign Detroit’s Realities Our Solution Our Pilot Program Our Immediate Goals Our Financial Needs Join Us Our Solution
  • 9. Our solution Redefine business and philanthropy RecoveryPark is a nonprofit, with an explicit mission to launch sustainable, for-profit businesses in Detroit: Farms Fisheries Foods 2014 - 2017 RecoveryPark Capacity Campaign
  • 10. Our solution Redefine business and philanthropy Take advantage of all available support/ financing opportunities: Government Philanthropic Impact investors Traditional investment options 2014 - 2017 RecoveryPark Capacity Campaign
  • 11. Our solution Acquire vacant land and transform it Centered around historic Chene Ferry Market 2014 - 2017 RecoveryPark Capacity Campaign
  • 12. Our solution Employ neighborhood people And provide each associate with dedicated RecoveryPark: Case managers Life coaches Career coaches 2014 - 2017 RecoveryPark Capacity Campaign
  • 13. 2014 - 2017 RecoveryPark Capacity Campaign Detroit’s Realities Our Solution Our Pilot Program Our Immediate Goals Our Financial Needs Join Us Our Pilot Program
  • 14. Our pilot program It’s succeeding and exceeding High tunnel on East Grand Boulevard Offering 25 varieties of produce 2014 - 2017 RecoveryPark Capacity Campaign
  • 15. Our pilot program It’s succeeding and exceeding 2014 - 2017 RecoveryPark Capacity Campaign
  • 16. Our pilot progrAm It’s succeeding and exceeding 2014 - 2017 RecoveryPark Capacity Campaign
  • 17. Our pilot progrAm What we’ve learned Local restaurants will pay a premium for our curated produce Many other restaurants are on our waiting list Profits will secure our long-term sustainability 2014 - 2017 RecoveryPark Capacity Campaign
  • 18. Our pilot program What customers are saying “I use RecoveryPark for a number of reasons ethically and professionally. But the real magic is the produce. As a chef, I love local, but demand quality. Farmer, Michelle Lutz does the same and the results are obvious. That’s what separates RecoveryPark Farms.” - James Rigato, Executive Chef, The Root Restaurant and Bar 2014 - 2017 RecoveryPark Capacity Campaign
  • 19. Our pilot program What the press is saying “One of the most innovative urban agriculture efforts in Detroit…” - John Gallagher & Matt Helms, Detroit Free Press » http://www.freep.com/apps/pbcs.dll/article?AID=2014308030063 2014 - 2017 RecoveryPark Capacity Campaign
  • 20. 2014 - 2017 RecoveryPark Capacity Campaign Detroit’s Realities Our Solution Our Pilot Program Our Immediate Goals Our Financial Needs Join Us Our immediate goals
  • 21. Our immediate goals Capture business opportunities Among all of the channels/potential customers asking for our products: Fine dining restaurants Multi-unit restaurant groups Local food producers 2014 - 2017 RecoveryPark Capacity Campaign
  • 22. Our immediate goals Capture business opportunities To do so, we need to significantly increase our capacity for next growing season: Hydroponic glass greenhouses Season extending high tunnels Soil-based growing 2014 - 2017 RecoveryPark Capacity Campaign
  • 23. Our immediate goals Restore Chene Ferry Market It will be the RecoveryPark headquarters Along with our for-profit businesses And other like-minded community partners 2014 - 2017 RecoveryPark Capacity Campaign
  • 24. 2014 - 2017 RecoveryPark Chene-Ferry Market
  • 25. 2014 - 2017 RecoveryPark Capacity Campaign Detroit’s Realities Our Solution Our Pilot Program Our Immediate Goals Our Financial Needs Join Us Our financial needs
  • 26. our financial needs 2014 - 2017 support requirements Pre-Campaign Planning $2,000,000 Year one; 2014-2015 $5,100,000 Year two; 2015-2016 $7,250,000 Year three; 2016-2017 $2,700,000 Total $17,050,000 2014 - 2017 RecoveryPark Capacity Campaign $2,000,000 $15,050,000 Funds Raised to-Date Total Funds Needed
  • 27. 2014 - 2017 RecoveryPark Capacity Campaign Detroit’s Realities Our Solution Our Pilot Program Our Immediate Goals Our Financial Needs Join Us We hope you’ll join us in...
  • 28. 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 1250 1000 750 500 250 0 2014 - 2017 RecoveryPark Capacity Campaign Year Jobs 1,080
  • 29. Year 1 2014 - 2017 RecoveryPark Capacity Campaign
  • 30. Year 3 2014 - 2017 RecoveryPark Capacity Campaign
  • 31. Year 5 & beyond 2014 - 2017 RecoveryPark Capacity Campaign
  • 32. Russ W. Russell Chief Development Officer Gary Wozniak President & CEO 313.212.2714 rrussell@recoverypark.org 8201 St. Aubin, Suite 200 | Detroit, MI 48211 313.737.3710 gwozniak@recoverypark.org www.recoverypark.org