8. Competitive Landscape Agencies - Marketing / Advertising Outsourced Call Center Services ----------R & D---------- Large Strategy Consultants Large IT consultants, system integrators Performance Requirements to Design to Implement Solution Set Area of Focus Organizational / Functional Area of Focus Product Customer Marketing Sales Logistics Service Corporate & Market Strategy (Conceptual Framing) Operational Strategy (Deployment of Human and Capital Resources) Business process design & outsourcing Enablers / Placement (e.g., ad placement, IT systems) B2B Customer-Facing Improving the Human-to-Human Interactions for Profitable Growth