IMS

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Bryan founded IMS in 1994 and has worked as a consumer and healthcare industry commercial specialist for more than 25 years. He has supported global new product launches, brand transformation and revitalization initiatives, and is often called upon to help guide collaboration and strategic thinking for marketing teams and their external partners. Bryan brings the principles of design thinking, commercial strategy and business process to internal and external cross-disciplined and cross-functional challenges.

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IMS

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Introduction to Integrated Marketing Solutions (IMS)

IMS Competitive Scenario Planning Process

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