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Lead Generation Metrics
1 70% of LeadGen
  groups now report to
  sales
2 Percentage of
  companies hiring
  LeadGen reps with less
  than 1 year of
  experience has doubled
3 Sales-led reps ramp
  faster than LeadGen
  reps
4 Inbound lead qualification
  require longer ramp time
  than outbound prospecting
5 91% of groups use at
  least one social source
  for prospecting
6 87% of LeadGen
  groups use LinkedIn,
  27% Twitter & 15%
  use Facebook.
7 Using Dialer technology
  amounts to 10%
  increase in average
  number of calls per day
8 In B2B world Lead
  quantity continues to
  be the dominant &
  favored measurement
  over lead quality

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Lead generation metrics

  • 2. 1 70% of LeadGen groups now report to sales
  • 3. 2 Percentage of companies hiring LeadGen reps with less than 1 year of experience has doubled
  • 4. 3 Sales-led reps ramp faster than LeadGen reps
  • 5. 4 Inbound lead qualification require longer ramp time than outbound prospecting
  • 6. 5 91% of groups use at least one social source for prospecting
  • 7. 6 87% of LeadGen groups use LinkedIn, 27% Twitter & 15% use Facebook.
  • 8. 7 Using Dialer technology amounts to 10% increase in average number of calls per day
  • 9. 8 In B2B world Lead quantity continues to be the dominant & favored measurement over lead quality