Social Media for graphic designers and small studios
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Documentation of an AGDA Professional Practice Workshop: Building Your Digital Presence - and taking social media to a different level.
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Social Media for graphic designers and small studios
- 3. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP Tim Buesing TimB @ Reactive.com / Adverblog.com / AusInFront.com Jon Christensen Jon @ MentallyFriendly.com / TractorDesignSchool.com
- 4. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP Agenda The social difference between yourself and your company Your positioning, messages and goals Your hopefully ‘interesting’ website Social media formats and examples Managing, reporting and insights Refining your messages and goals
- 5. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
- 6. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
- 8. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP • Intranet delivers value: • internally: idea generation, training, efficiencies, productivity, content production • externally: thought leadership, product innovation, publishing • social media content and properties deliver value: • internally: recruitment/retainment/cohesion of own employees • externally: awareness, consideration, contact frequency and loyalty among clients WEBSITE INTRANETSOCIAL
- 9. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP • Social Media for you (your personal brand): • authentic, credible, idiosyncratic, personal • Social Media for your company (your real brand): • professional, consistent tone, valuable, responsible, networked AGENCY SOCIAL YOU SOCIAL
- 10. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP Positioning & Messaging • What do you stand for in the creative market? And what is your message? Who do you want to talk to and why? What would they find interesting about your activity? • the answers will give you clarity over what to write, share, post, follow, curate • It will also help you decide what NOT to cover (nobody has time for everything). • it will also make the value clear to your potential followers and audience. • and it will help you make tactical decisions, which format(s) will be right for your content
- 15. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP Goals & KPIs • Thousands of followers might be nice but what if your real audience (e.g. local art directors and art buyers in ad agencies) consist of only 200 people? Wouldn’t speaking to 50 of them be a success for you? • Setting yourself goals and KPIs will help avoid frustration. Set yourself an easy target first (e.g. get X shares on my Y posts in Z weeks) and take it upwards from there. • Having those KPIs will also help you evaluate what you are doing after a certain period. If one channel isn’t working, maybe it’s time to change tact, content, tone, frequency?
- 16. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP Website & Content • How interestig is your site now and why? How could it be even more interesting, fresh, alive? • Is the work up to date? Do you give insights into your practice, look behind the scenes, show rough ideas? • Do you exhibit your network, reach out, say thanks? • Can you swap content and links, thereby expanding your reach?
- 20. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP Your Action Points What would you add or change tomorrow? • Make a plan. What sort of content can you produce or search/curate about right now?
- 21. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP Your Social Formats All you can eat? All you can manage? What fits? • Often people are overwhelmed with the choices. • Most of the social media sites are “free” (You are paying with the data that these companies make money out of). Or they have low priced premium accounts. • But choosing e.g. Vine because it is the latest online craze is not the answer. Does the service strategically fit into what you want to say? Are the right people using it? Can you produce something interesting on it?
- 22. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
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- 39. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
- 40. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP Social Media Plan What to do when? • Have a roadmap so you don’t lose steam along the way. Share the load internally • And mix it up where appropriate.
- 41. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
- 42. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP Aggregation How do you bring it all together?
- 43. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP • A professional example from XXXX : https://vimeo.com/15208835
- 44. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP Reporting & Insights How do you get better and tweak your social?
- 45. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
- 46. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
- 47. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
- 49. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP Recap on The social difference between yourself and your company Your positioning, messages and goals Your hopefully ‘interesting’ website Social media formats and examples Managing, reporting and insights Refining your messages and goals
- 50. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP Tim Buesing TimB @ Reactive.com / Adverblog.com / AusInFront.com Jon Christensen Jon @ MentallyFriendly.com / TractorDesignSchool.com