this is a part of advertising techniques that you can use to increase your sale

1. Advertising Techniques
1SA 03 Gunadarma University
 Geraldo Putra (13616001)
 Kaisar Kiasa Kasih SP (13616802)
 M. Abiyyu Arkan (14616656)
 M. Ridho (15616056)

2. Scientific Evidence
This is a technique attempts to appeal the masses to use the advertised product.
It uses the paraphernalia of science (charts, graphs, statistic, lab coast, etc.) to
“prove” something. Here is the example :

4. Simple Soulution
This technique is to implies that the product will help the consumer to avoid
complicated problems, or the one product will fix several problems. Example : “Buy
this makeup and you’ll be attractive, popular and happy!”

6. Slippery Slope
The slippery slope is a series of statements that have a superficial connection
with one another, and which lead into what is often a rather far-fetched conclusion.
Use it when you are in relatively unsophisticated company where such obvious lack of
logic will go unchallenged. Example :
“If we ban smoking, then people will start taking soft drugs and then move onto hard
drugs, and the crime rate will go up and up. We should therefore prevent crime by
allowing smoking.”

8. Symbols
Symbol is used in advertising to represent a particular brand, company or one or
more (often complex) ideas. By using symbol, advertisers are able to link a deeper
meaning or message to the selling power of a product. For example, crystals, gems or
diamonds often go hand-in-hand with water. Both represent clarity and purity.

9. Ad Hominem
Ad hominem (Latin) means “against the man”. As the name suggests, it is a
literary term that involves commenting on or against an opponent to undermine him
instead of his arguments. It’s also called “attacking and messenger”. Here is the
example :
“How can you argue your case for vegetarianism when you are enjoying your steak?”
This clearly shows how a person is attacked instead of being addressed for or against
his argument.

11. Thank you for your attention